New technologies are continuing to influence and change how we use social media and the effects it has on us as a community.

It can be time consuming and even difficult to manage all aspects of influencer marketing, from choosing the right influencers to work with, to building a relationship with them, managing and tracking any campaigns, and more. While you can certainly do this yourself, there are resources to help you run successful marketing campaigns, such as working with an influencer marketing platform or an agency.

If you’re considering marketing automation as part of your strategy, here are some pros and cons to help you make the final decision.

Measuring customer satisfaction is important because it allows businesses to gauge what customers are saying about their brand, products, and/or services. Here are some metrics and tools to help in your success.

What exactly constitutes a memorable customer experience, and how can businesses go about creating them? Let's dig into some best practices to help create memorable customer experiences for your own business.

Let’s take a look at how you can use social media to build better customer relationships this year!

Here are 5 reasons why customer loyalty is so important in 2024 and what that means for your overall marketing strategy.

Every brand, whether luxury or not, is going to face challenges, especially now that people are more conscious about their purchases and when so many markets are saturated with competing brands.

Let’s take a look at how luxury brands are navigating current challenges.

You need to leverage storytelling and narratives in your own branding to capture some of the magic and cache that luxury brands do. Here’s why – and how to do it.

Your business may offer luxury products or services, but that doesn’t necessarily mean you have a massive budget - not every luxury brand is going to have the budget of Chanel, Chrome Hearts, and other popular luxury brands. Here are a few ways to create luxury marketing on a budget.

When it comes to luxury branding, it is all meticulous attention to detail and an unwavering commitment to excellence – regardless of what you are selling. Crafting an irresistible image for a luxury brand is about more than just selling products – it's about selling an experience, a lifestyle – it’s aspirational.

Are you building or hoping to build a luxury brand? Here are a few elements to consider.

As a business, your social media presence should reflect who you are as a brand - but how do you convey and uphold an air of luxury across social media?

Here are five small changes you can make to your brand to refresh things without going through a full rebrand.

Many businesses will likely start the year out saying they want to make a difference and if you’re a business owner, you may be wondering how you can do that in a way that aligns with your brand and your target audience.

One way to do that is to take a stand on important issues - and there are many ways you can do just that - but you may also be wondering IF you should even take a stand. Here’s what you need to know first.

SongBird’s holiday break!

This year, when you hear these songs pop up on the radio or while you’re shopping, I want you to associate them with some helpful marketing tips!

So, here are three Christmas Divas and what you can learn from their career and their roll out through Christmas.

As we creep closer to the holidays, it’s important to take a little break to celebrate, to have some fun, and to rest. So we’ve compiled a list of 8 fun things to do over the winter holidays when you take a break

Black Friday and Cyber Monday may have passed, but the gift-giving season is just starting to ramp up! Shopping for everyone on your list can be tough, so we’ve compiled a list of 6 holiday shopping gift guides, so keep reading!

Hands up if you have ever questioned whether you actually deserve to run a successful business. Or if you feel like, in spite of years of experience and training that you are somehow still not qualified to do what you do. If you raised your hand, congratulations you’ve experienced imposter syndrome.

Entrepreneurship doesn’t come with a road map to success, nor is there an easy path to starting and building a successful business. It’s a rollercoaster with challenges and wins that will take you on an unforgettable ride in A direction (right or wrong).

It’s not uncommon to have feelings of self-doubt or inadequacy on your entrepreneurial journey. It can make the ride quite unpleasant. As hard as it is, you need to work to pull yourself out of imposter syndrome so you can reach your goals and come out on top in business.

Let’s delve into 5 interesting entrepreneurship statistics for 2023 with a specific focus on aspiring (or new) entrepreneurs - but there are some great resources for current entrepreneurs as well!