Luxury in the Age of Social Media: Navigating the Digital Landscape
As a business, your social media presence should reflect who you are as a brand - but how do you convey and uphold an air of luxury across social media?
Let’s dig into it.
Be present
It’s so important to SHOW UP. If your brand is on social media, it’s important to actually be present. For example, post consistently. You don’t have to be on every social media platform but you should select a few that make the most sense and post consistently on those. You don’t have to post everyday, but figure out what works for you and then stick with it. If after some time (say several months) it doesn’t seem to work, then don’t be afraid to tweak things a bit by changing up your posting schedule
Put care into your content
Imagine wanting to purchase a luxury item or service and going to their social media pages, what do you expect it to look like? Chances are you expect the images and videos to be of good quality, right? It’s important to remember this when creating your content, because what people see when they check out your brand will be one of their first impressions of your brand.
You don’t need expensive equipment to take a great picture, these days phones are pretty advanced, so you could get some great photos just with your phone. Of course, it doesn’t hurt to have the right tools and knowledge, so if you want to go this route, buy the tripod, ring light, or lightbox, if you must. Maybe even take a class or watch some videos for tips.
You can also sign up for Canva, which gives you tons of tools to create amazing content - from templates to help guide you, to photos taken by professional photographers, to much more. Canva also has a “Pro” tier, so that you can unlock even more features to help you create content.
And remember, luxury is something that many of us strive for, so your content should be aspirational!
Work with influencers
Working with (the right) influencers can really elevate your brand. Influencers can act as ambassadors for your brand which can help expand your reach, can help build social proof, and can inspire a whole new batch of shoppers dying to get their hands on your products or services. After all, according to one report, 71% of consumers trust influencers when it comes to advertising, product placements, and their opinions. But that doesn’t mean you should work with just any influencer and it doesn’t mean that the bigger the influencer the better either. Take the time to choose influencers that align with your brand and to build a relationship with them.
If you’re thinking about working with influencers, check out a few of our other blogs to help guide you:
3 things you need to know about small business influencer marketing
Influencer Marketing: The magic happens when you let content creators create
Hire a professional if you need it
This tip goes for all of those above, from creating your content, to managing your social media platforms, to working with influencers, to everything in between, if you feel like you can’t do it well and do it alone - that’s ok, hire a pro! It’s important to be able to recognize when making the investment is right for you and how it can help elevate your business.