The question should no longer be “should we be on social media.” Instead you should be asking what platform(s) to be on. And that depends a lot on your audience and your goals.

So let’s take a peek at some of 2023’s most common – and popular – social media platforms.

Parents, like other demographics, tune into social media for product recommendations and tutorials, advice, and more. We’ve said it time and again, as a business, you want to be where your audience is, so let’s take a look at what social media platforms parents are on - based on the stats!

Product reviews can make or break a company. So, here are 4 ways to get more quality reviews of your products and services.

If you’re thinking of marketing to parents, particularly parents of young children in 2023, chances are many will be millennials or those who are older Gen Z’s (think mid 20’s). Let’s take a look at some stats and what they may mean for you!

Here are 5 things I have learned about influencer marketing when trying to market to parents.

There are content creators I enjoy watching and because today is Social Media Day, it’s the perfect day to share some of my favourite creator accounts.

Social media can be a wonderful place full of inspiration. We thought we’d take a couple of weeks and highlight a few content creators online that inspire us every day. There are obviously so many we could go on forever, but there are a few that I wanted to highlight that I am particularly enjoying these days!

Whether you’re a small business owner thinking of working with influencers or someone aspiring to be a content creator, we’ve rounded up 4 influencer marketing statistics that will blow your mind!

Whether you are a marketing or communications professional or you are a solo entrepreneur looking to build brand awareness for your company (or yourself!), here are 7 interesting facts and stats about Public Relations.

We only know what we know. So we ask questions to fill the knowledge gaps. But what if you’re asking the wrong questions?

Here are a few questions we’ve gotten when people are looking for marketing help. While it’s good to ask questions, make sure you’re focused on the right things.

Most of us can agree that we love summer - it’s just a magical time when the sun is out longer and life can sometimes feel a little more exciting and brighter… But what if you have a business that isn’t thriving in the summer? Here are 5 tips for marketing your business in the summer, even if people aren’t buying.

Planning for some fun summer brand activations and other types of events can also help to associate your brand with summer fun. If you haven’t already started planning this you are a little behind, but not to worry! You can still pull something together. You just have to be focused on getting it done. Plus, there are ways to do things more last minute as well, so read on!

Here are 8 tips for planning and running a successful event in the summer.

Summer is right around the corner and as each season changes, we also see a change in buying behaviours, trends, and much more. As an entrepreneur, it’s important to recognize these changes and to adapt for the season.

Today, I’m rounding up 5 of my favourite blogs about summer marketing to help you out with your business this summer!

It’s hard to have a successful marketing strategy without incorporating video in some way. While it can be daunting to put yourself out there and step in front of the camera, there are things you can do to get comfortable.

Last week we went over a step-by-step guide to posting on TikTok. This week we’re covering Instagram Reels.

Are you thinking about joining TikTok but need a crash course on how to create and post videos? Here is a step by step guide.

After the past few years on Instagram, you may be left wondering if you should be posting videos or images, especially if you’re an entrepreneur who wants to boost their visibility and engagement online.

So what’s the answer in 2023? What’s going on with Instagram and what SHOULD you post?

It's very common to feel uncomfortable on video. A lot of people don’t like the idea of being recorded – especially if you are the centre of attention! Don’t worry, because there are certain things you can do to help yourself feel more comfortable being on camera.

Here are 11 tips to help you get comfortable on camera.

Let’s look at some things you can do to make your marketing more effective – and feel less burnt out about the whole process.

Spring has officially sprung and it’s a great time to try something fresh, fun, exciting and new! So we’ve picked a few ideas to help inspire your spring marketing!

What worked yesterday may not work today. Reviewing your marketing strategy a few times throughout the year will ensure you stay on top of things and get ahead of any changes. Here are a few marketing related things you should note as we move into the next quarter.