Let’s take a look at how you can use social media to build better customer relationships this year!

When it comes to luxury branding, it is all meticulous attention to detail and an unwavering commitment to excellence – regardless of what you are selling. Crafting an irresistible image for a luxury brand is about more than just selling products – it's about selling an experience, a lifestyle – it’s aspirational.

Are you building or hoping to build a luxury brand? Here are a few elements to consider.

Social media has become a massive part of our everyday lives, so it’s no surprise that it’s an important tool for all businesses - even small ones! Let’s discuss how small businesses can use social media!

We’re a few days shy of the first day of fall and September is nearly over, so before you know it, the holiday season will be here. And it’s no secret that it’s a major time in terms of marketing and of course, shopping.

Let’s take a look at a few ways you can leverage social media for holiday marketing success - through Thanksgiving, Black Friday shopping, Christmas, and more.

Sometimes status quo works, but if you’ve already stepped onto the social media roller coaster you’ll know that the platforms are constantly changing and the way users consume content is also constantly changing. So how do you keep up? How do you make sure that your content stays “spicy” enough that it can continue to engage your audience in different ways?

Here are 6 things you can try today to help spice up your social media content.

The question you SHOULD be asking is whether you should be on Threads for your business.

There are a number of pros and cons if you’re considering using Threads for your business. While every business’ marketing needs are unique, here are a few things to consider.

The question should no longer be “should we be on social media.” Instead you should be asking what platform(s) to be on. And that depends a lot on your audience and your goals.

So let’s take a peek at some of 2023’s most common – and popular – social media platforms.

Parents, like other demographics, tune into social media for product recommendations and tutorials, advice, and more. We’ve said it time and again, as a business, you want to be where your audience is, so let’s take a look at what social media platforms parents are on - based on the stats!

There are content creators I enjoy watching and because today is Social Media Day, it’s the perfect day to share some of my favourite creator accounts.

We only know what we know. So we ask questions to fill the knowledge gaps. But what if you’re asking the wrong questions?

Here are a few questions we’ve gotten when people are looking for marketing help. While it’s good to ask questions, make sure you’re focused on the right things.

It’s hard to have a successful marketing strategy without incorporating video in some way. While it can be daunting to put yourself out there and step in front of the camera, there are things you can do to get comfortable.

Last week we went over a step-by-step guide to posting on TikTok. This week we’re covering Instagram Reels.

Are you thinking about joining TikTok but need a crash course on how to create and post videos? Here is a step by step guide.

We’re already a few weeks into the new year and, for many, a new year means new goals and some reflection. If you’re a business owner or your marketing team lead, that should apply to your social media strategy as well. So, let’s take a look at 5 ways you can start 2023 off right!

With everything going on on social media, here are 3 reasons why you shouldn’t ONLY rely on social media to market your business.

Whether you’re preparing to launch your own business, or have already kicked things off, you may be considering joining one or more social media platforms. Before you do start or expand on social media, there are several things you should consider.

Let’s take a look at the 5 things entrepreneurs should know before starting on social media!

Maintaining an online presence is important for the success of any business in 2022, but how often should you be posting to remain relevant?

You should create a good mix of content on social media. Here are 4 ways to balance sales and entertainment when creating content for social media.

What the heck is a social media algorithm and why is everyone talking about it? Here is a breakdown of what you need to know and how to create content for social media in the world of algorithms.

From new features to platform updates, here’s what you need to know about your top social media platforms.

You may be wondering what are social media trends, how do you find them, and how do you use them? Here’s a crash course in what you need to know.