Small business doesn’t mean small marketing.

Not ready to commit long-term? Are you trying to build a big strategy with a small budget? SongBird’s Small Business Packages are perfect for small business owners who need that boost to get going in the right direction. You just don’t know what you don’t know and we can help you figure it out.

Social media for small business

Social Media Starter Kit

It’s time to make social media less overwhelming for you. Let us build you a winning strategy tailored to your business and give you all of the tools and knowledge you need to save hours on a daily basis and see big results.

  • Our three-step process includes:

    Step 1: We’ll look at what you’re already doing on social media, what you’re not doing, and what your competitors are up to. At this stage, we find out what’s working and what’s not working and draft brand messaging for you to help you connect with your target audience.

    Step 2: After we set up your social media channels to have the greatest impact on customer relationships, we’ll show you what to post, when to post it, and how to do it easily so you save time every day. We even set you up with a content framework to use long-term and 14 days of unique, branded content to get you started!

    Step 3: In your one-on-one training session, we will walk you through your strategy, show you how to use each tool properly, and answer all of your questions about social media.

    • Social Media audit

    • Competitor analysis document

    • Brand messaging document tailored to you

    • Content framework to build your strategy

    • Best practices document tailored to your industry

    • Posting & Style Reference Guide

    • 14 days of content

    • 2 hours of one-on-one coaching

  • Timeline: 6 Weeks

    Investment: $1850 for 2 social media channels ($250 for each additional channel)

Blog content for small business

Blog Content Package

Get your blog strategy started on a high note! The Blog Content Starter Package allows you to ease into writing your own blogs. We'll help figure out a great starting point and create amazing content for your blog for the first month.

  • STEP 1: You fill out a questionnaire to help us build your blog strategy.

    STEP 2: We’ll chat for 30 minutes about your answers and goals.

    STEP 3: We develop a list of blog topic ideas for your approval.

    STEP 4: We draft your blogs.

    STEP 5: We offer one round of edits as requested.

  • • Detailed editorial questionnaire to help you determine how to build your blog strategy

    • 30-minute editorial meeting with SongBird

    • Minimum 4 blog topic ideas

    • Researching and writing 4 high quality, unique blogs for your business (400 – 800 words each)

  • Timeline: 1 month

    Investment: $995

    Optional add-on ($150): 4 unique, branded header images that can be used on your website and in social media posts

Media relations for small business

Media Quick Hit

Want your business featured in the media? Would you love to have influencers review your product? Get media and influencer hits with this package without the price tag of a full-blown media strategy.

  • This package includes:

    STEP 1: 1-hour kick-off session and media & influencer audit so we can get to know your business and what is being said about your industry and competition.

    STEP 2: Drafting (or refining) your brand messaging document, focusing on 2 or 3 different potential media angles.

    STEP 3: Pitch your story to 5 different media outlets and/or influencers.

    STEP 4: We’ll provide a project report with media feedback, recommendations, and potential next steps.

    • Media & influencer audit so you know exactly what’s being said about your industry and competition.

    • Brand messaging document

    • Potential for 5 different media hits

    • Project report

  • Timeline: Approximately 4 Weeks

    Investment: $850

Influencer Marketing for small business

Influencer Relations DIY Training

Getting influencer reviews and mentions can increase your brand visibility. More and more your customers are reading reviews and looking at social media to see who’s tried a product and what they thought. We’re pretty good at connecting with influencers for our clients and we’re ready to share that knowledge with you! This Influencer Relations DIY package empowers you to run successful influencer campaigns on your own.

  • We’ll set up weekly virtual sessions to walk you through how we build and execute successful influencer campaigns for our clients. Topics for discussion include:

    o Influencer Marketing best practices

    o Finding the right influencers for your business

    o Developing a compelling story

    o Pitching and building relationships with influencers

    o Goal setting for your campaign

    o Negotiating agreements

    o Making the most out of an influencer mention

    o Tracking campaign success

    • 4 weekly 1-hour sessions to walk you through how we build and execute successful influencer campaigns for our clients.

    • Guidelines for influencer selection because not all influencers are good influencers.

    • An actionable influencer campaign strategy – including goal setting, tracking, and everything in between.

    • A brand messaging document to shape your discussions and all marketing content.

    • A draft of the influencer pitch to use in your outreach.

  • Timeline: 4 Weeks

    Investment: $850

Small business coaching

Marketing & PR Coaching

Sometimes you just need someone to point you in the right direction. Or maybe you work alone and you don’t get a chance to talk strategy and bounce ideas off anyone. It could even be that something just isn’t working and you have tried everything you can think of to fix it, but you can’t figure it out. Let us bring a fresh perspective to whatever challenges you’re facing. We’ll help you take things to the next level - even spice things up!

  • We’ll set up weekly, bi-weekly, or monthly virtual sessions to discuss your biggest challenges.

    Each session will have a set of broad topics to discuss and we’ll find solutions one at a time.

    In order to make sure we’re focusing on the right areas, we’ll send you a questionnaire before our sessions get started.

  • You have the opportunity to book just one session or you can book blocks of hours to schedule.

    Topics covered can include (but aren’t limited to) brand strategy, social media management and growth, how to write better blog content, how to make your marketing more efficient, how to attract better clients, and more!

  • Hourly Rate: $150/hour

    5-Hour Package: $675 to be completed within a 5-month period (SAVE 10%)

    10-Hour Package: $1275 to be completed within a 10-month period (SAVE 15%)

“Their professionalism and sincere interest in helping my business thrive was the best thing about working with SongBird. I have been burned several times... people taking my money with absolutely no results. They are the first ones to actually understand what I was asking for (even before I had to say it myself!).”

— Chris M, DoReMi

Not sure if our Small Business Packages are right for you?

Book a free 20-minute consultation and we’ll chat about your business - no strings attached. If, afterward, you like us and think we can help you reach your goals, then we can talk about what would work best to help you be successful.