SongBird Spotlight

Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!

Marketing Felicia Guthrie Marketing Felicia Guthrie

Marketing strategy: Creating luxury on a budget

Your business may offer luxury products or services, but that doesn’t necessarily mean you have a massive budget - not every luxury brand is going to have the budget of Chanel, Chrome Hearts, and other popular luxury brands. Here are a few ways to create luxury marketing on a budget.

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Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

How to run a gift guide campaign for the holidays

The holiday season is often the busiest time for many businesses. While there are a lot of ways for businesses to stand out with their marketing, getting included in gift guides can create a bigger push for sales. It’s also great for general visibility among your target audience.

So how do you get your product included in holiday gift guides? Here is everything you need to know.

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Marketing, Strategy Felicia Guthrie Marketing, Strategy Felicia Guthrie

5 Top blogs about summer marketing

Summer is right around the corner and as each season changes, we also see a change in buying behaviours, trends, and much more. As an entrepreneur, it’s important to recognize these changes and to adapt for the season.

Today, I’m rounding up 5 of my favourite blogs about summer marketing to help you out with your business this summer!

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Marketing Candace Huntly Marketing Candace Huntly

Video content: 11 tips to get comfortable on camera

It's very common to feel uncomfortable on video. A lot of people don’t like the idea of being recorded – especially if you are the centre of attention! Don’t worry, because there are certain things you can do to help yourself feel more comfortable being on camera.

Here are 11 tips to help you get comfortable on camera.

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Marketing Felicia Guthrie Marketing Felicia Guthrie

Spring marketing ideas

Spring has officially sprung and it’s a great time to try something fresh, fun, exciting and new! So we’ve picked a few ideas to help inspire your spring marketing!

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