SongBird Spotlight

Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!

Marketing Felicia Guthrie Marketing Felicia Guthrie

The Rise of Influencer Marketing Platforms: Navigating the Landscape

It can be time consuming and even difficult to manage all aspects of influencer marketing, from choosing the right influencers to work with, to building a relationship with them, managing and tracking any campaigns, and more. While you can certainly do this yourself, there are resources to help you run successful marketing campaigns, such as working with an influencer marketing platform or an agency.

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