thought leadership

6 ways to build a winning thought leadership strategy
Business, Public Relations, Strategy
October 31, 2019
6 ways to build a winning thought leadership strategy

By Candace Huntly It’s always nice to be top of mind because someone thinks you’re good at what you do. Whether you offer a service like sleep training for tired parents, photography, or legal services for small businesses, or you offer a product like natural skin care products, non-alcoholic beer, or wearable art, chances are […]

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3 Female Thought Leaders you don’t know enough about
Business, Entrepreneurship, Strategy
October 10, 2019
3 Female Thought Leaders you don’t know enough about

By Felicia Guthrie We recently shared a blog highlighting the differences between influencers and thought leaders, to catch you up to speed, a thought leader is someone who focuses on being the go-to expert in their field. You may be familiar with thought leaders like Gary Vaynerchuck or Seth Godin, but who are the women […]

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What’s the difference between an influencer and a thought leader?
Marketing, Public Relations, Strategy
October 3, 2019
What’s the difference between an influencer and a thought leader?

Influencer Marketing and Thought Leadership are really buzzy terms that are thrown around a lot these days. Of course, as consumer behaviour shifts, new marketing strategies will start trending. The question is… Are you using these new strategies in the best way possible? And when it comes to influencers and thought leaders, what’s the difference? […]

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How to Win Customers and Influence People
Business, Marketing, Public Relations, Strategy
October 13, 2016
How to Win Customers and Influence People

In the world of marketing and PR we look to influencers in the media and on social channels to help tell our clients’ stories. Influence isn’t something to take lightly. For your opinion to matter so much to a group of individuals that it sparks conversation or affects purchasing behaviour is a powerful thing. How […]

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