target audience

3 keys to unlocking the secret of solid (and profitable) audience relationships
Business, Marketing, Strategy
April 26, 2018
3 keys to unlocking the secret of solid (and profitable) audience relationships

When it comes to marketing your brand, your goal should be to create a lasting impression with your target audience. The way to do that is to build great audience relationships that foster excitement and loyalty. While every brand will have different kinds of audience relationships depending on the product/service offering and the nature of […]

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4 Reasons why your marketing strategy isn’t working
Business, Marketing, Strategy
January 25, 2018
4 Reasons why your marketing strategy isn’t working

Lack of growth or forward movement can be the most frustrating thing when you are running a business. The old adage “if you build it, they will come” really doesn’t apply to brands anymore with so much noise crowding the marketplace. You need to make sure your marketing strategy is on point before you can […]

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6 ways to build audience listening into your strategy
Marketing, Strategy
September 21, 2017
6 ways to build audience listening into your strategy

It’s 4PM on Thursday. Do you know where your audience is and what they’re doing? You should. Listening to your audience is key to your marketing success because it will help you put together the best strategy. Once you know where your audience hangs out (social media channels, forums, blogs, areas of the city, etc.) […]

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5 easy steps to your perfect brand voice
Marketing, Strategy
August 3, 2017
5 easy steps to your perfect brand voice

How easy is it for people to recognize your brand if you strip your visual identity away? If you aren’t sure, it might be an interesting exercise to work through with a few of your trusted customers. If you are just getting started, then you get to build a great foundation for your brand voice […]

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What comes first: Sales or marketing?
Business, Marketing, Strategy
May 11, 2017
What comes first: Sales or marketing?

Sales and marketing. Marketing and sales. Chicken. Egg… Which comes first? Are they even separate things? While sales and marketing are often grouped together in one role, particularly in smaller organizations, they are actually very different business functions that require different skill sets. There are a million ways to define marketing, but at its core […]

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Generational marketing: How to market your brand across generations
Marketing, Strategy
March 2, 2017
Generational marketing: How to market your brand across generations

Millennials (born 1979 – 1995) have become the most talked about generation, and now the largest group of individuals in comparison to Baby Boomers (born 1946 – 1964) and gen Xers (born 1965 – 1980). And the emerging Generation Z (1996 -) will eventually overtake Millennials. Before you close the browser window, this is not […]

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How To Define Your Target Audience
Marketing, Strategy
October 2, 2014
How To Define Your Target Audience

We have discussed at length about how to reach your target audience, but if we take a step back, it is even more important to decide who that target audience is. You don’t have to be a Fortune 500 CEO to look at people and notice that everyone is different. And with all of the […]

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How To Create a Provocative Marketing Strategy
Marketing, Public Relations, Strategy
July 10, 2014
How To Create a Provocative Marketing Strategy

We hear so many people talking about launching a “provocative marketing & PR campaign”, but what does that really mean? Contrary to popular belief, it’s not just about sex, It’s not just about raising eyebrows, and it definitely does not mean being blatantly offensive. The key is to make your audience sit up and take […]

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