Strategy

Start-Ups: Business Development FAQ
Business, Entrepreneurship, Strategy
July 6, 2018
Start-Ups: Business Development FAQ

There is a lot to consider when starting your own business. At SongBird, we work with a lot of start-ups and small businesses to not only help them get on the right track, but also to build great strategies that set them up to grow successfully. Here are a few frequently asked questions that come […]

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In-house or outsource: The startup dilemma
Business, Entrepreneurship, Strategy
June 28, 2018
In-house or outsource: The startup dilemma

The startup dilemma about whether entrepreneurs should outsource certain tasks to professionals or keep everything internal is one that is debated about consistently. I might be biased because I think our SongBird team is pretty great, and we often work as a marketing and strategy extension to small and medium-sized businesses who don’t have internal […]

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5 ways to determine business success
Business, Strategy
June 21, 2018
5 ways to determine business success

Everyone has a different view of what business success means. The most common thing we see is that many business owners don’t really define what success is for them in ways that can be measured or tracked. How are you supposed to know if you are successful if you haven’t figured out what being successful […]

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7 steps to starting a successful business
Business, Entrepreneurship, Strategy
May 31, 2018
7 steps to starting a successful business

Starting a business can be scary. For some entrepreneurs, it can be really overwhelming when you think about the number of things that have to be accomplished. It’s important that you break the process down into steps so you approach it in smaller chunks rather than all at once. That way, you can enjoy small […]

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Public relations frequently asked questions
Public Relations
May 17, 2018
Public relations frequently asked questions

We work with a lot of brands, organizations, individual experts, and authors to help raise their profile using public relations (PR). PR can mean so many different things to so many people, and we have compiled some of the most common questions we get about PR.   Q: What is public relations? A: We define […]

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5 tips for getting more from your summer marketing
Marketing, Strategy
May 3, 2018
5 tips for getting more from your summer marketing

Summer can be a tough time for businesses. For businesses that aren’t seasonal, it usually means a slow down in sales, which can lead to frustration. Here are a few ways you can overcome the summer slump and get more from your summer marketing strategy. Tweak last year’s strategy We always talk about working with what […]

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3 keys to unlocking the secret of solid (and profitable) audience relationships
Business, Marketing, Strategy
April 26, 2018
3 keys to unlocking the secret of solid (and profitable) audience relationships

When it comes to marketing your brand, your goal should be to create a lasting impression with your target audience. The way to do that is to build great audience relationships that foster excitement and loyalty. While every brand will have different kinds of audience relationships depending on the product/service offering and the nature of […]

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Strangest marketing tactics: the Good, The Bad, the Ugly
Marketing, Public Relations, Strategy
March 16, 2018
Strangest marketing tactics: the Good, The Bad, the Ugly

Marketing at its best is when brands allow themselves to think outside of the box. If you want to make an impact with your marketing, you need to be memorable, which means doing things a bit different than your competitors. This can lead to some strange marketing tactics. Some of these marketing tactics are successful, […]

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3 Ways to avoid a PR fail
Marketing, Public Relations, Strategy
February 8, 2018
3 Ways to avoid a PR fail

Sometimes, in life and business, things just don’t turn out the way you hope they will. You can plan your strategy for months, but there are certain things that are out of your control. If a major snowstorm hits on the day of or the day before your event, a major snowstorm is going to […]

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4 Reasons why your marketing strategy isn’t working
Business, Marketing, Strategy
January 25, 2018
4 Reasons why your marketing strategy isn’t working

Lack of growth or forward movement can be the most frustrating thing when you are running a business. The old adage “if you build it, they will come” really doesn’t apply to brands anymore with so much noise crowding the marketplace. You need to make sure your marketing strategy is on point before you can […]

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