Strategy

5 Blogging trends that will remain with us post Pandemic
Marketing, Strategy
September 24, 2020
5 Blogging trends that will remain with us post Pandemic

By Felicia Guthrie COVID-19 has changed our daily lives and many of these changes will stick around long-term, including some of the marketing trends that were front and centre during the height of the COVID-19 pandemic. So which blogging trends will remain with us post-COVID? Well, let’s take a look! Create Value In order to […]

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My “Foolproof” blogging method to get over writer’s block
Marketing
September 17, 2020
My “Foolproof” blogging method to get over writer’s block

By Candace Huntly Is writer’s block holding you back from launching a successful business blog? If it is, you definitely aren’t alone. One of the ways to get over writer’s block is to create a blogging process. This is the 6-step process I use to write pretty much every blog I write. The key is […]

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5 ways brands can use blogging for business
Marketing, Strategy
September 10, 2020
5 ways brands can use blogging for business

Candace Huntly Have you made the leap yet to start your blog or is something holding you back? We have talked before about why blogging for business should definitely be on your radar when it comes to your marketing strategy. So, if you feel a bit stuck on making a final decision, check out: 5 […]

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My favourite marketing campaigns of all time
Marketing, Strategy
February 27, 2020
My favourite marketing campaigns of all time

By Felicia Guthrie A great marketing campaign doesn’t just encourage consumers to buy what you’re selling. It can speak to generations of consumers, inspire loyalty, and leave a lasting impression. Many of my favourite marketing campaigns inspire a strong emotional response, they’re moving, and sometimes they’re humorous. Let’s take a look at some of my […]

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Happy Holidays: 10 of the best holiday brand campaigns
Marketing, Public Relations, Strategy
December 26, 2019
Happy Holidays: 10 of the best holiday brand campaigns

By Ivie Ndep Holiday marketing campaigns have indeed become part of the culture during the festive season. I am a Christmas fanatic and I look forward to all the songs, Christmas lighting, decorations, and brands generally trying to outdo each other with their campaigns. This year, we see a lot of brands shifting to emotional […]

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6 ways to have the best break from business this winter
Business, Entrepreneurship
December 19, 2019
6 ways to have the best break from business this winter

By Felicia Guthrie With the holidays right around the corner, it’s important as a business owner or entrepreneur to take a break. This can be difficult for many reasons, especially if the holiday season is a valuable time for your industry, after all it’s a major consumer holiday. When you add any employees you may […]

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My Favourite Marketing Campaigns from 2019
Marketing
December 10, 2019
My Favourite Marketing Campaigns from 2019

By Ivie Ndep Great marketing campaigns can help to generate ideas for your organization’s marketing efforts. The right marketing campaign can make or break a business. There were many great campaigns in 2019 so without further ado, here are a few of my favorites: Dove – Project #Showus This project stemmed from a survey conducted […]

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5 ways to start 2020 off right with your customer relationships
Business, Entrepreneurship, Strategy
November 28, 2019
5 ways to start 2020 off right with your customer relationships

By Candace Huntly 2020 is right around the corner. The past few years I have done a number of blogs on how to set yourself up right for the new year. It’s a fresh start for some business owners who almost want to wipe the slate clean and a means to kick up existing strategies […]

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How to drive sales through social media
Business, Marketing, Strategy
November 21, 2019
How to drive sales through social media

By Felicia Guthrie In this ultra-connected age, a digital presence is essential. Social media is an incredible tool for big brands, small business owners, and entrepreneurs alike to carve out a space online. Social media gives you the opportunity to not only speak with your audience but also to drive awareness and sales. As a […]

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Books every marketer should read in 2019
Business, Entrepreneurship, Marketing, Strategy
September 27, 2019
Books every marketer should read in 2019

By Felicia Guthrie Whether you’re a small business owner, a student, a marketing professional, or just someone wanting to expand your knowledge, marketing books can be a great source of learning and can expand your interests. With so many of us leading busy lifestyles, it can be difficult to dedicate the time for reading, but […]

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