By Felicia Guthrie Whether you’re a small business owner, a student, a marketing professional, or just someone wanting to expand your knowledge, marketing books can be a great source of learning and can expand your interests. With so many of us leading busy lifestyles, it can be difficult to dedicate the time for reading, but […]
Strategy
September 27, 2019
September 5, 2019
In an age of “authentic” marketing (UGH), it can be easy to see where brands might accidentally blur the lines between business and personal – especially if you’re a small business with a smaller team. When it comes to social media, because it’s supposed to be social and you are interacting with other humans, a […]
June 20, 2019
By Felicia Guthrie Life after graduation can be a mixture of emotions. You can be filled with excitement, anxiety, and a whole range of emotions in between. Navigating the industry as a new grad can feel intimidating. This time last year I was fresh out of school and searching for an internship, now, a year […]
July 6, 2018
There is a lot to consider when starting your own business. At SongBird, we work with a lot of start-ups and small businesses to not only help them get on the right track, but also to build great strategies that set them up to grow successfully. Here are a few frequently asked questions that come […]
June 28, 2018
The startup dilemma about whether entrepreneurs should outsource certain tasks to professionals or keep everything internal is one that is debated about consistently. I might be biased because I think our SongBird team is pretty great, and we often work as a marketing and strategy extension to small and medium-sized businesses who don’t have internal […]
June 21, 2018
Everyone has a different view of what business success means. The most common thing we see is that many business owners don’t really define what success is for them in ways that can be measured or tracked. How are you supposed to know if you are successful if you haven’t figured out what being successful […]
May 31, 2018
Starting a business can be scary. For some entrepreneurs, it can be really overwhelming when you think about the number of things that have to be accomplished. It’s important that you break the process down into steps so you approach it in smaller chunks rather than all at once. That way, you can enjoy small […]
May 17, 2018
We work with a lot of brands, organizations, individual experts, and authors to help raise their profile using public relations (PR). PR can mean so many different things to so many people, and we have compiled some of the most common questions we get about PR. Q: What is public relations? A: We define […]
May 3, 2018
Summer can be a tough time for businesses. For businesses that aren’t seasonal, it usually means a slow down in sales, which can lead to frustration. Here are a few ways you can overcome the summer slump and get more from your summer marketing strategy. Tweak last year’s strategy We always talk about working with what […]
April 26, 2018
When it comes to marketing your brand, your goal should be to create a lasting impression with your target audience. The way to do that is to build great audience relationships that foster excitement and loyalty. While every brand will have different kinds of audience relationships depending on the product/service offering and the nature of […]