Strategic Planning

Start-Ups: Business Development FAQ
Business, Entrepreneurship, Strategy
July 6, 2018
Start-Ups: Business Development FAQ

There is a lot to consider when starting your own business. At SongBird, we work with a lot of start-ups and small businesses to not only help them get on the right track, but also to build great strategies that set them up to grow successfully. Here are a few frequently asked questions that come […]

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In-house or outsource: The startup dilemma
Business, Entrepreneurship, Strategy
June 28, 2018
In-house or outsource: The startup dilemma

The startup dilemma about whether entrepreneurs should outsource certain tasks to professionals or keep everything internal is one that is debated about consistently. I might be biased because I think our SongBird team is pretty great, and we often work as a marketing and strategy extension to small and medium-sized businesses who don’t have internal […]

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5 ways to determine business success
Business, Strategy
June 21, 2018
5 ways to determine business success

Everyone has a different view of what business success means. The most common thing we see is that many business owners don’t really define what success is for them in ways that can be measured or tracked. How are you supposed to know if you are successful if you haven’t figured out what being successful […]

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7 steps to starting a successful business
Business, Entrepreneurship, Strategy
May 31, 2018
7 steps to starting a successful business

Starting a business can be scary. For some entrepreneurs, it can be really overwhelming when you think about the number of things that have to be accomplished. It’s important that you break the process down into steps so you approach it in smaller chunks rather than all at once. That way, you can enjoy small […]

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5 reasons to grow your marketing strategy in the summer
Marketing, Strategy
May 10, 2018
5 reasons to grow your marketing strategy in the summer

Summer is the time for lazing around the pool and sipping cocktails on a patio… right? You’re not supposed to work as hard during the summer as the rest of the year… right? People don’t care about marketing during the summer… right? Wrong. And if you own your own business or you are in charge […]

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5 Marketing resolutions to make for 2018
Business, Marketing, Strategy
December 7, 2017
5 Marketing resolutions to make for 2018

For many, a new year means a fresh start, which includes plenty of resolutions that you may or may not keep. We’re all familiar with the busy start to the year in the gym only to see the masses start to shrink by the end of January. By end of March the regular crowd is […]

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How to overcome the end-of-summer business slump
Business, Entrepreneurship, Strategy
September 7, 2017
How to overcome the end-of-summer business slump

Have you hit the end-of-summer business slump? For many, summer is a time for vacations, extra long weekends, and cut back work hours. As an entrepreneur, you probably enjoy those things selectively because you can never really stop hustling! Regardless, as September approaches it’s easy to feel like you are somehow descending into a dark […]

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8 ways to avoid the negative effects of bad marketing
Business, Marketing, Strategy
April 27, 2017
8 ways to avoid the negative effects of bad marketing

Is your marketing helping your business or hurting it? Well, all marketing is good, right? Not so! You could be implementing a bad marketing strategy for your business that is taking up valuable time and money. In the same way that there is a right way and a wrong way to change the oil in […]

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The dark side of social media
Marketing, Strategy
January 12, 2017
The dark side of social media

There’s no real conspiracy surrounding social media usage… But there are a number of things that can have catastrophic effects on your brand if you’re not careful how you use social media. We have heard a lot about the dark side of social media in terms of how it is affecting self-esteem, personal interaction, and […]

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5 Important Content Marketing Lessons to Learn for 2017
Marketing, Strategy
December 22, 2016
5 Important Content Marketing Lessons to Learn for 2017

Content marketing… Have you mastered it yet? Because the way we reach audiences is constantly changing, chances are we can all learn a thing or two about content marketing. At its basic core, content marketing is a strategic approach to marketing where you engage with your audience using content that is relevant and informative. It […]

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