starting a small business

5 reasons we need community over competition in entrepreneurship
Business, Entrepreneurship, Strategy
March 25, 2021
5 reasons we need community over competition in entrepreneurship

By Candace Huntly It’s no secret that choosing to be an entrepreneur is both rewarding and stressful. As entrepreneurs we are faced with what can feel like a never-ending roller coaster in the difficult times. And it’s during those times that you need the support of like-minded individuals to lean on. “Community over competition” embodies […]

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6 tips to stand out from your competitors
Business, Marketing, Strategy
March 18, 2021
6 tips to stand out from your competitors

By Felicia Guthrie Looking for ways to stand out among your competitors – big and small? As a small business owner, it can be tough to compete with the “big guys” and your smaller competition alike, even now, when so many are urging for consumers to #ShopLocal. It can also seem intimidating when you have […]

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Emotional Marketing: What is it and why you should be using it
Marketing, Strategy
February 25, 2021
Emotional Marketing: What is it and why you should be using it

By Candace Huntly Gone are the days when your product or service was likely one of few in the industry and all you had to do with flash it in front of your customer and spout off the features and benefits to make a sale (hello, door to door salesman!). Of course, that is an […]

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5 emotional triggers in marketing
Business, Marketing, Strategy
February 18, 2021
5 emotional triggers in marketing

By Felicia Guthrie There are many ways that your favourite brands and businesses appeal and connect to you through marketing and one of the key ways is through psychology. They may use certain colours to convey a feeling or quality, they may use social proof (like having influencers promote their products), they may use scarcity […]

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5 ways to earn trust to fuel your sales
Business, Entrepreneurship, Strategy
February 4, 2021
5 ways to earn trust to fuel your sales

By Trevor Shorte “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” — Zig Ziglar For most of us, when you are looking to buy something, regardless of whether it’s a small or big-ticket item, trust is an important factor in the decision-making process. I’ve talked […]

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How to add to your marketing strategy without overworking yourself
Business, Entrepreneurship, Marketing, Strategy
January 28, 2021
How to add to your marketing strategy without overworking yourself

By Candace Huntly It’s no secret that I strongly suggest that solo entrepreneurs and businesses with small marketing teams should start small and grow their strategy as you gain traction. This can be beneficial for a number of different reasons: It gives you a bit more time to test your product and tweak your strategy […]

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6 Ways to adapt to changing customer needs in 2021
Business, Marketing, Strategy
January 14, 2021
6 Ways to adapt to changing customer needs in 2021

By Candace Huntly Last year will forever be known as a year for adapting. Adapting in your personal life. Adapting in your professional life. Adapting your business strategy. You name it, we all had to adapt in 2020. As we move closer to what we are all hoping will be a new normal that is […]

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4 Ways to Fund Your Business
Business, Entrepreneurship, Strategy
January 7, 2021
4 Ways to Fund Your Business

By Trevor Shorte No matter what kind of business you have there is one universal truth that you will have to accept.  Everything that you need to do to create a viable business requires money. This leaves you with two choices when it comes to funding your business… do it yourself or get money from […]

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Entrepreneurial Words of Wisdom
Business, Entrepreneurship, Strategy
December 3, 2020
Entrepreneurial Words of Wisdom

By Trevor Shorte I recently had the privilege to present a workshop on Entrepreneurship to a group of high school students. They were an intelligent, curious group that asked great questions and I was impressed by their interest in becoming entrepreneurs. When I was their age, if you had told me that I would be […]

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5 Challenges Every Entrepreneur Will Face and How to Solve Them
Business, Entrepreneurship, Strategy
November 26, 2020
5 Challenges Every Entrepreneur Will Face and How to Solve Them

By Felicia Guthrie Taking the leap into entrepreneurship can be both exciting and intimidating, and whether you’ve taken the plunge already or you’re just thinking of it, it’s good to know what you’re getting yourself into. It’s not easy work and you’ll face a lot of challenges along the way. While most of these will […]

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