Start-up

Getting frustrated with growing your brand online? Here’s what you should do next
Business, Entrepreneurship, Marketing, Strategy
October 29, 2020
Getting frustrated with growing your brand online? Here’s what you should do next

By Felicia Guthrie As a small business owner, growing your brand online can feel like it takes a lot of resources. It can be time consuming, cost money, and of course, it takes actual work. If you’re putting in the work but feel like you’re not seeing the results you were hoping for, it can […]

No Comment 0
7 ways small businesses can get noticed
Business, Entrepreneurship, Strategy
October 22, 2020
7 ways small businesses can get noticed

By Candace Huntly It can sometimes be frustrating for small businesses to be passed over because a customer wants to purchase from a bigger brand. While it might seem like being a small business among giants puts you at a disadvantage, there are many ways you can step out of the shadow of your large-brand […]

No Comment 0
3 things every small business should do before marketing
Business, Entrepreneurship, Marketing, Strategy
October 15, 2020
3 things every small business should do before marketing

By Candace Huntly It can be tempting to “just get started” marketing your product because you “need to make money.” However, chances are, you aren’t going to be happy with the results you are getting because you haven’t taken the time to actually do the foundational work to set yourself up for success. If you […]

No Comment 0
10 things to ask before hiring a marketing agency
Business, Strategy
October 8, 2020
10 things to ask before hiring a marketing agency

By Candace Huntly The decision to hire a marketing agency vs doing things on your own is a decision that causes a lot of grief for many business owners and experts. There are a lot of factors that go into making this decision. In the end, you need to do what is best for your […]

No Comment 0
What you can learn about entrepreneurship from The Terminator
Entrepreneurship
October 24, 2019
What you can learn about entrepreneurship from The Terminator

By Felicia Guthrie You can learn a lot from unconventional places. Movies, television, and other popular culture elements can all contain little nuggets of wisdom. Today we’ll be looking at one of my favourite franchises, The Terminator films, particularly the first two, and what you can learn about entrepreneurship from them. “I’ll Be Back” One […]

No Comment 0
Start-Ups: Business Development FAQ
Business, Entrepreneurship, Strategy
July 6, 2018
Start-Ups: Business Development FAQ

There is a lot to consider when starting your own business. At SongBird, we work with a lot of start-ups and small businesses to not only help them get on the right track, but also to build great strategies that set them up to grow successfully. Here are a few frequently asked questions that come […]

1 Comment 0
In-house or outsource: The startup dilemma
Business, Entrepreneurship, Strategy
June 28, 2018
In-house or outsource: The startup dilemma

The startup dilemma about whether entrepreneurs should outsource certain tasks to professionals or keep everything internal is one that is debated about consistently. I might be biased because I think our SongBird team is pretty great, and we often work as a marketing and strategy extension to small and medium-sized businesses who don’t have internal […]

1 Comment 0
5 ways to determine business success
Business, Strategy
June 21, 2018
5 ways to determine business success

Everyone has a different view of what business success means. The most common thing we see is that many business owners don’t really define what success is for them in ways that can be measured or tracked. How are you supposed to know if you are successful if you haven’t figured out what being successful […]

1 Comment 0
7 steps to starting a successful business
Business, Entrepreneurship, Strategy
May 31, 2018
7 steps to starting a successful business

Starting a business can be scary. For some entrepreneurs, it can be really overwhelming when you think about the number of things that have to be accomplished. It’s important that you break the process down into steps so you approach it in smaller chunks rather than all at once. That way, you can enjoy small […]

3 Comments 0
6 reasons entrepreneurs should just say ‘no’ in business
Business, Entrepreneurship, Strategy
November 23, 2017
6 reasons entrepreneurs should just say ‘no’ in business

For many people, saying ‘no’ can be the hardest thing to do. When was the last time you said ‘no’ to someone when it comes to business? Most entrepreneurs don’t feel they can say ‘no’ to opportunities. How can you grow your business if you say ‘no,’ right? Wrong. Sometimes saying ‘no’ is the best […]

1 Comment 0