Social Media

10 ways to write better social media content
Marketing, Strategy
March 16, 2017
10 ways to write better social media content

Did you know there is a right way and a wrong way to “do” social media for your business? Most of the time, it actually comes down to the content you’re posting. Writing social media content is about more than promotional posts with your latest products and advertisements. It’s also about more than posting as […]

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PR and sensationalism: What can brands do?
Marketing, Public Relations, Strategy
March 9, 2017
PR and sensationalism: What can brands do?

We want our cake and we want to eat it too… Communications between people and people with brands has become so emotionally charged that we are living in a sensationalist world. But what does sensationalism mean in terms of PR for your brand? Sensationalism is when you use “exciting or shocking stories or language at the […]

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The dark side of social media
Marketing, Strategy
January 12, 2017
The dark side of social media

There’s no real conspiracy surrounding social media usage… But there are a number of things that can have catastrophic effects on your brand if you’re not careful how you use social media. We have heard a lot about the dark side of social media in terms of how it is affecting self-esteem, personal interaction, and […]

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8 Ways to Make the Most of Instagram
Business, Marketing, Strategy
December 8, 2016
8 Ways to Make the Most of Instagram

Instagram. When it’s done right, it’s a stunning visual representation of your brand. However, there are times where it just doesn’t have the effect that it should in building engagement with a brand’s target audience. What do you do? Do you stay away from the platform because you don’t understand it enough to make it […]

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The Importance of Building an Online Community
Business, Marketing, Strategy
November 24, 2016
The Importance of Building an Online Community

Your business starts with your brand, but the other major part of the equation is your audience. You need to be able to connect with them in a meaningful way on a regular basis. While there are a number of different ways to do this – experiential events, direct marketing campaigns, loyalty programs, etc – […]

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How to avoid trending for the wrong reasons
Business, Marketing, Public Relations, Strategy
September 15, 2016
How to avoid trending for the wrong reasons

It’s every brand’s dream when starting a new marketing strategy whether fully digital or just with digital integration – trending. When what you are putting out there is being talked about by many, many people. It is hard to pinpoint a specific strategy to get you there, but you can learn what works and keep […]

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Are you marketing to your audience’s life milestones?
Marketing, Strategy
August 25, 2016
Are you marketing to your audience’s life milestones?

Back to school, graduation, getting married, becoming an adult, birthdays, buying a house, getting your first job… You get it – there are a lot of milestones we hit in life that are marked with excitement, fear, insecurity, hope, and many other emotions. While certain milestones are hit at specific times in the year (ie. […]

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How to build your brand on social media
Business, Marketing, Strategy
August 4, 2016
How to build your brand on social media

Once you have done the work to create a good foundation for your brand, you are ready to take your story to your target audiences. With over 2.3 billion people actively logging into some form of social media every day, you should definitely consider social media as part of your overall outreach strategy. Where mobile […]

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What the changing media landscape means for brands
Marketing, Public Relations, Strategy
May 12, 2016
What the changing media landscape means for brands

The media landscape has changed significantly and will continue to shift. As technology increases the speed of communications (you can’t really get any faster than real time without mind reading…), the way brands interact with the media also changes. While some of us prefer to hold a paper copy of our favourite magazine or daily […]

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