Social Media

Social Media For Business: What Not To Do
Business, Marketing
October 30, 2014
Social Media For Business: What Not To Do

By now it should be obvious that you need to have some sort of digital strategy beyond your website for your business. With so many new social media channels being introduced so regularly, it can be a little overwhelming to put your strategy together. Now that you have made the decision to get on with […]

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Business, Strategy
October 16, 2014
5 Reasons To Use #Hashtags For Business (Sparingly)

By now, we have all seen this hilarious (and eerily spot on) sketch by Jimmy Fallon and Justin Timberlake (and subsequent similar ones).   I am also sure you all have at least one friend or colleague who is overly fond of the hashtag, putting so many in their social media content that it #sometimes#becomes#hardto#decipher#what#itsabout. […]

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Tips for Successful Social Media Implementation
Entrepreneurship, Marketing, Strategy
September 18, 2014
Tips for Successful Social Media Implementation

So, you have gotten to the point where you have created a content strategy and social media plan that you think is great. If you aren’t sure, check out this infographic to go through the steps. Now that you are ready to launch, what’s next? It’s important to keep yourself in check as you are […]

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What Businesses Can Learn From Celebrities About Brand Strategy
Strategy
September 11, 2014
What Businesses Can Learn From Celebrities About Brand Strategy

With TIFF 2014 underway in Toronto, the city is abuzz with talk about films, parties, and celebrities. One flip through any social media channel will broadcast images used as bragging rights among friends like when you tell that story of “that time we hung out with Shemar Moore…” or “I went to a party with […]

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How To Use Social Media For Small Business
Business, Entrepreneurship, Marketing, Public Relations, Strategy
July 3, 2014
How To Use Social Media For Small Business

It’s no secret that a digital marketing strategy is necessary for any business to compete and reach customers. Most small business owners know that they need to use social media, but it becomes a precarious balancing act with regards to time and resources. Often, social media is the first thing to be left out of […]

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Marketing
May 15, 2014
Spotlight on Bad Marketing Strategy Advice: Part 2

It is really easy to come across bad advice, which is why I have devoted two posts to listing some of the worst marketing strategy advice that is out there. If you haven’t read Part 1 of this post, not to worry, reading about your marketing strategy backwards is ok. When you try to create […]

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