Social Media

The dark side of social media
Marketing, Strategy
January 12, 2017
The dark side of social media

There’s no real conspiracy surrounding social media usage… But there are a number of things that can have catastrophic effects on your brand if you’re not careful how you use social media. We have heard a lot about the dark side of social media in terms of how it is affecting self-esteem, personal interaction, and […]

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8 Ways to Make the Most of Instagram
Business, Marketing, Strategy
December 8, 2016
8 Ways to Make the Most of Instagram

Instagram. When it’s done right, it’s a stunning visual representation of your brand. However, there are times where it just doesn’t have the effect that it should in building engagement with a brand’s target audience. What do you do? Do you stay away from the platform because you don’t understand it enough to make it […]

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The Importance of Building an Online Community
Business, Marketing, Strategy
November 24, 2016
The Importance of Building an Online Community

Your business starts with your brand, but the other major part of the equation is your audience. You need to be able to connect with them in a meaningful way on a regular basis. While there are a number of different ways to do this – experiential events, direct marketing campaigns, loyalty programs, etc – […]

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How to avoid trending for the wrong reasons
Business, Marketing, Public Relations, Strategy
September 15, 2016
How to avoid trending for the wrong reasons

It’s every brand’s dream when starting a new marketing strategy whether fully digital or just with digital integration – trending. When what you are putting out there is being talked about by many, many people. It is hard to pinpoint a specific strategy to get you there, but you can learn what works and keep […]

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Are you marketing to your audience’s life milestones?
Marketing, Strategy
August 25, 2016
Are you marketing to your audience’s life milestones?

Back to school, graduation, getting married, becoming an adult, birthdays, buying a house, getting your first job… You get it – there are a lot of milestones we hit in life that are marked with excitement, fear, insecurity, hope, and many other emotions. While certain milestones are hit at specific times in the year (ie. […]

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How to build your brand on social media
Business, Marketing, Strategy
August 4, 2016
How to build your brand on social media

Once you have done the work to create a good foundation for your brand, you are ready to take your story to your target audiences. With over 2.3 billion people actively logging into some form of social media every day, you should definitely consider social media as part of your overall outreach strategy. Where mobile […]

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What the changing media landscape means for brands
Marketing, Public Relations, Strategy
May 12, 2016
What the changing media landscape means for brands

The media landscape has changed significantly and will continue to shift. As technology increases the speed of communications (you can’t really get any faster than real time without mind reading…), the way brands interact with the media also changes. While some of us prefer to hold a paper copy of our favourite magazine or daily […]

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6 Reasons to Include Digital Marketing in Your Strategy
Marketing, Strategy
April 7, 2016
6 Reasons to Include Digital Marketing in Your Strategy

The battle between “old-school” and “new-school” will always rage on, however, the definition of the two schools of thought is constantly changing. With new ideas being introduced to the market daily, you should explore your options to make sure you are getting the most out of your business outreach strategy. It’s time you made sure you […]

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Introducing Gushou: The Pulse of the Dragon boat community
Client News
March 31, 2016
Introducing Gushou: The Pulse of the Dragon boat community

Do you Gushou? Not yet? You will want to soon! Gushou is an intuitive and integrated platform designed for efficient and effective dragon boat organization. SongBird is hopping into the boat with Gushou to help build a stronger online community and generate buzz through all things social media. Many people just know dragon boat racing […]

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