Social Media

Are you marketing to your audience’s life milestones?
Marketing, Strategy
August 25, 2016
Are you marketing to your audience’s life milestones?

Back to school, graduation, getting married, becoming an adult, birthdays, buying a house, getting your first job… You get it – there are a lot of milestones we hit in life that are marked with excitement, fear, insecurity, hope, and many other emotions. While certain milestones are hit at specific times in the year (ie. […]

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How to build your brand on social media
Business, Marketing, Strategy
August 4, 2016
How to build your brand on social media

Once you have done the work to create a good foundation for your brand, you are ready to take your story to your target audiences. With over 2.3 billion people actively logging into some form of social media every day, you should definitely consider social media as part of your overall outreach strategy. Where mobile […]

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What the changing media landscape means for brands
Marketing, Public Relations, Strategy
May 12, 2016
What the changing media landscape means for brands

The media landscape has changed significantly and will continue to shift. As technology increases the speed of communications (you can’t really get any faster than real time without mind reading…), the way brands interact with the media also changes. While some of us prefer to hold a paper copy of our favourite magazine or daily […]

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6 Reasons to Include Digital Marketing in Your Strategy
Marketing, Strategy
April 7, 2016
6 Reasons to Include Digital Marketing in Your Strategy

The battle between “old-school” and “new-school” will always rage on, however, the definition of the two schools of thought is constantly changing. With new ideas being introduced to the market daily, you should explore your options to make sure you are getting the most out of your business outreach strategy. It’s time you made sure you […]

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Introducing Gushou: The Pulse of the Dragon boat community
Client News
March 31, 2016
Introducing Gushou: The Pulse of the Dragon boat community

Do you Gushou? Not yet? You will want to soon! Gushou is an intuitive and integrated platform designed for efficient and effective dragon boat organization. SongBird is hopping into the boat with Gushou to help build a stronger online community and generate buzz through all things social media. Many people just know dragon boat racing […]

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Social Media For Business: What Not To Do
Business, Marketing
October 30, 2014
Social Media For Business: What Not To Do

By now it should be obvious that you need to have some sort of digital strategy beyond your website for your business. With so many new social media channels being introduced so regularly, it can be a little overwhelming to put your strategy together. Now that you have made the decision to get on with […]

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Business, Strategy
October 16, 2014
5 Reasons To Use #Hashtags For Business (Sparingly)

By now, we have all seen this hilarious (and eerily spot on) sketch by Jimmy Fallon and Justin Timberlake (and subsequent similar ones).   I am also sure you all have at least one friend or colleague who is overly fond of the hashtag, putting so many in their social media content that it #sometimes#becomes#hardto#decipher#what#itsabout. […]

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Tips for Successful Social Media Implementation
Entrepreneurship, Marketing, Strategy
September 18, 2014
Tips for Successful Social Media Implementation

So, you have gotten to the point where you have created a content strategy and social media plan that you think is great. If you aren’t sure, check out this infographic to go through the steps. Now that you are ready to launch, what’s next? It’s important to keep yourself in check as you are […]

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What Businesses Can Learn From Celebrities About Brand Strategy
Strategy
September 11, 2014
What Businesses Can Learn From Celebrities About Brand Strategy

With TIFF 2014 underway in Toronto, the city is abuzz with talk about films, parties, and celebrities. One flip through any social media channel will broadcast images used as bragging rights among friends like when you tell that story of “that time we hung out with Shemar Moore…” or “I went to a party with […]

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How To Use Social Media For Small Business
Business, Entrepreneurship, Marketing, Public Relations, Strategy
July 3, 2014
How To Use Social Media For Small Business

It’s no secret that a digital marketing strategy is necessary for any business to compete and reach customers. Most small business owners know that they need to use social media, but it becomes a precarious balancing act with regards to time and resources. Often, social media is the first thing to be left out of […]

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