Social Media

7 ways to get the most out of your social media profiles
Marketing, Strategy
February 15, 2018
7 ways to get the most out of your social media profiles

Social media. You know you need it, but how are you supposed to get it done right? Well it should start with setting up your social media profiles. You want to make sure that you are setting yourself up for success right for the start, which means optimizing your profiles to make them user-friendly and […]

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Putting the social back in social media for business
Marketing, Strategy
February 1, 2018
Putting the social back in social media for business

One of the most important things any brand can remember is that while social media is a marketing tool, it really needs to remain social. It’s people talking to other people. If you’re finding your engagement low on social media, before you get too frustrated and throw in the towel, have a look at some […]

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10 ways to write better social media content
Marketing, Strategy
March 16, 2017
10 ways to write better social media content

Did you know there is a right way and a wrong way to “do” social media for your business? Most of the time, it actually comes down to the content you’re posting. Writing social media content is about more than promotional posts with your latest products and advertisements. It’s also about more than posting as […]

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PR and sensationalism: What can brands do?
Marketing, Public Relations, Strategy
March 9, 2017
PR and sensationalism: What can brands do?

We want our cake and we want to eat it too… Communications between people and people with brands has become so emotionally charged that we are living in a sensationalist world. But what does sensationalism mean in terms of PR for your brand? Sensationalism is when you use “exciting or shocking stories or language at the […]

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The dark side of social media
Marketing, Strategy
January 12, 2017
The dark side of social media

There’s no real conspiracy surrounding social media usage… But there are a number of things that can have catastrophic effects on your brand if you’re not careful how you use social media. We have heard a lot about the dark side of social media in terms of how it is affecting self-esteem, personal interaction, and […]

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8 Ways to Make the Most of Instagram
Business, Marketing, Strategy
December 8, 2016
8 Ways to Make the Most of Instagram

Instagram. When it’s done right, it’s a stunning visual representation of your brand. However, there are times where it just doesn’t have the effect that it should in building engagement with a brand’s target audience. What do you do? Do you stay away from the platform because you don’t understand it enough to make it […]

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The Importance of Building an Online Community
Business, Marketing, Strategy
November 24, 2016
The Importance of Building an Online Community

Your business starts with your brand, but the other major part of the equation is your audience. You need to be able to connect with them in a meaningful way on a regular basis. While there are a number of different ways to do this – experiential events, direct marketing campaigns, loyalty programs, etc – […]

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How to avoid trending for the wrong reasons
Business, Marketing, Public Relations, Strategy
September 15, 2016
How to avoid trending for the wrong reasons

It’s every brand’s dream when starting a new marketing strategy whether fully digital or just with digital integration – trending. When what you are putting out there is being talked about by many, many people. It is hard to pinpoint a specific strategy to get you there, but you can learn what works and keep […]

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