Social media tips

7 things you’re doing wrong on social media and how to change
Marketing, Strategy
May 2, 2019
7 things you’re doing wrong on social media and how to change

By Felicia Guthrie There’s no denying that social media is a powerful marketing tool. In fact, Smart Insights reports that there are almost 3.5 billion social media users worldwide in 2019. While many people and small businesses think that anyone can run their social media accounts, it’s important for the person coordinating your accounts to […]

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Instagram Secrets: Setting up your small business brand on Instagram
Marketing, Strategy
February 28, 2019
Instagram Secrets: Setting up your small business brand on Instagram

If used correctly, Instagram can be a powerful tool for small business owners wanting to attract new consumers. It can also help you to build brand awareness and loyalty, but where do you start? Today, we’re covering how to build your small business brand on Instagram.  #1: Strategy & Research As with all strategies, it’s […]

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Instagram secrets: 8 ways to get more Instagram followers
Business, Marketing, Strategy
February 7, 2019
Instagram secrets: 8 ways to get more Instagram followers

There is no silver bullet to Instagram fame and getting more Instagram followers. And Instagram fame definitely doesn’t just mean getting more followers. You can have a million followers, but little to no engagement. You might think you can just engage any one of those companies that guarantee to get you followers, but beware because, […]

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How to choose the right social media platform for your business
Entrepreneurship, Marketing, Strategy
January 17, 2019
How to choose the right social media platform for your business

By Felicia Guthrie In the past, we’ve covered many facets of social media, from where to start, the do’s and the don’ts, and many places in between. For a small business however, simply choosing which social media platform to be present on can seem like a daunting task. In previous blogs, such as our Social […]

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Social Media FAQ
Marketing
August 2, 2018
Social Media FAQ

Social media can be complicated and time consuming if you take the wrong approach. While there is not one-size-fits-all strategy for every business, there are certain things you should know to help you build a strategy to get you the success you want. Here are some frequently asked questions when it comes to social media […]

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8 ways social media has changed PR
Marketing, Public Relations, Strategy
July 26, 2018
8 ways social media has changed PR

Public Relations (PR) often has a wall of confusion surrounding it… The biggest question that comes up most often is what it means. Often, people think that PR is just media relations, when it reality it is so much more. PR is any type of strategy that helps you connect with your public. It can […]

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9 Types of social media content your brand could be creating right now
Marketing, Public Relations, Strategy
July 19, 2018
9 Types of social media content your brand could be creating right now

We’ve all heard the saying “Content is King” and if you haven’t… well… you have now! Creating content is a great way for you to connect directly with both your target audience and your established community. And social media makes it possible to do this instantly while keeping significant control over your brand’s message and […]

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Social media… Where to start?
Marketing, Strategy
July 12, 2018
Social media… Where to start?

We hear so much about strategies for running a successful social media strategy, but how are you supposed to run that strategy if you don’t get started properly? Before you can get to the day-to-day successes, you need to set yourself up. Here are a few things to consider as you are building your social […]

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Your personal profile matters
Business, Entrepreneurship
March 23, 2018
Your personal profile matters

Whether you’re a business owner, a community manager for a brand, or you’re looking for a job, your personal profile matters. Like it or not, what you say when you’re not speaking on behalf of your company will reflect on your brand’s reputation. And if you’re looking for a job, you better hope your personal […]

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How to use trending topics in your social media strategy
Marketing, Strategy
March 8, 2018
How to use trending topics in your social media strategy

We all know that social media is important. But how are you using it? As each platform evolves, brands have to face certain challenges (hello Facebook algorithm…), but they also add features that can help brands make their content on social media even better. One of these features is trending topics. Considering two of the […]

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