social media tactics

4 ways you might be getting too personal with your business social media
Business, Entrepreneurship, Marketing, Strategy
September 5, 2019
4 ways you might be getting too personal with your business social media

In an age of “authentic” marketing (UGH), it can be easy to see where brands might accidentally blur the lines between business and personal – especially if you’re a small business with a smaller team. When it comes to social media, because it’s supposed to be social and you are interacting with other humans, a […]

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What you can learn from the top brands on social media
Business, Marketing, Strategy
August 15, 2019
What you can learn from the top brands on social media

By Felicia Guthrie Creating a winning social media strategy doesn’t always come naturally and it can take some time to streamline and perfect it. Aside from looking at your competitors to see what they’re doing successfully (or unsuccessfully), you can also take a look at some of the top brands on social media to inspire […]

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7 tips to make the most of Twitter for business
Marketing, Strategy
June 27, 2019
7 tips to make the most of Twitter for business

We have already talked about WHY you should be on Twitter for business… But, beyond just signing up for an account, how can you make sure that you don’t waste your time creating content that doesn’t get seen by anyone? You can create a strategy, but how do you know if the strategy you’re building […]

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5 reasons you should be on Twitter for Business
Business, Marketing, Strategy
June 13, 2019
5 reasons you should be on Twitter for Business

Twitter often gets a bad rap. There is a whole group of people out there who think it’s irrelevant… but keep in mind that not every social media platform will work for every audience. Just like Twitter might be irrelevant to onegroup, Snapchat might be irrelevant to another. Twitter for business can be an important […]

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Instagram Secrets: How to create a consistent and beautiful Instagram business profile
Marketing, Public Relations, Strategy
May 30, 2019
Instagram Secrets: How to create a consistent and beautiful Instagram business profile

Are you on Instagram for business? Is it working for you? If you are on it but it’s not working, you have to ask yourself a couple of questions. First, is it the right social media platform for your business? If you don’t have a highly visual element to your business or if you are […]

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Debunking 4 popular social media myths
Business, Marketing, Public Relations, Strategy
May 23, 2019
Debunking 4 popular social media myths

By Felicia Guthrie In 2019, there are 3.48 billion users on social media. Chances are, if you’re reading this, you’re probably registered on several social media platforms. Since there’s a massive number of users, and social media is so commonly used, some may approach social media marketing as if it’s a no brainer – easy […]

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7 things you’re doing wrong on social media and how to change
Marketing, Strategy
May 2, 2019
7 things you’re doing wrong on social media and how to change

By Felicia Guthrie There’s no denying that social media is a powerful marketing tool. In fact, Smart Insights reports that there are almost 3.5 billion social media users worldwide in 2019. While many people and small businesses think that anyone can run their social media accounts, it’s important for the person coordinating your accounts to […]

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Instagram Secrets: Setting up your small business brand on Instagram
Marketing, Strategy
February 28, 2019
Instagram Secrets: Setting up your small business brand on Instagram

If used correctly, Instagram can be a powerful tool for small business owners wanting to attract new consumers. It can also help you to build brand awareness and loyalty, but where do you start? Today, we’re covering how to build your small business brand on Instagram.  #1: Strategy & Research As with all strategies, it’s […]

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Instagram secrets: 8 ways to get more Instagram followers
Business, Marketing, Strategy
February 7, 2019
Instagram secrets: 8 ways to get more Instagram followers

There is no silver bullet to Instagram fame and getting more Instagram followers. And Instagram fame definitely doesn’t just mean getting more followers. You can have a million followers, but little to no engagement. You might think you can just engage any one of those companies that guarantee to get you followers, but beware because, […]

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How to choose the right social media platform for your business
Entrepreneurship, Marketing, Strategy
January 17, 2019
How to choose the right social media platform for your business

By Felicia Guthrie In the past, we’ve covered many facets of social media, from where to start, the do’s and the don’ts, and many places in between. For a small business however, simply choosing which social media platform to be present on can seem like a daunting task. In previous blogs, such as our Social […]

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