Social media marketing

How to find Instagram hashtags that rank well
Marketing, Public Relations
April 16, 2020
How to find Instagram hashtags that rank well

By Ivie Ndep Are you having difficulty figuring out how to find Instagram hashtags that rank well? Instagram hashtags are used to get more likes, target customers, and to expand reach. If you are using Instagram without hashtags, then you’re missing out on engagement on your posts. Hashtags are basically keywords – like SEO for […]

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8 questions to ask yourself before creating an Instagram strategy
Marketing, Strategy
April 9, 2020
8 questions to ask yourself before creating an Instagram strategy

By Candace Huntly Have you waded in the Instagram waters yet for your business? It doesn’t make sense for every business, but if your audience is on Instagram and you aren’t, then you should probably start putting together a strategy. It might seem a little daunting. Where do you even start? Well, you can definitely […]

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How to design your Instagram feed
Marketing
April 2, 2020
How to design your Instagram feed

By Ivie Ndep According to Forbes you only have 7 seconds to make a first impression. It is very important that your Instagram feed (the main pictures on your Instagram profile) looks creative and appealing. As a brand or business, you want people to spend time on your feed, so it only makes sense that […]

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The Importance of Building a Community on Social Media
Marketing, Strategy
March 5, 2020
The Importance of Building a Community on Social Media

By Ivie Ndep There’s a lot of noise on social media these days and to stand out you must connect, engage, and build a community. Marketing on social media has gone beyond just delivering your products and services to consumers. If you are trying to build your business on social media, you must create connections […]

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My favourite marketing campaigns of all time
Marketing, Strategy
February 27, 2020
My favourite marketing campaigns of all time

By Felicia Guthrie A great marketing campaign doesn’t just encourage consumers to buy what you’re selling. It can speak to generations of consumers, inspire loyalty, and leave a lasting impression. Many of my favourite marketing campaigns inspire a strong emotional response, they’re moving, and sometimes they’re humorous. Let’s take a look at some of my […]

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My Favorite Apps for Creating Social Media Content
Marketing, Strategy
February 13, 2020
My Favorite Apps for Creating Social Media Content

By Ivie Ndep Small businesses are constantly looking for faster and more cost-efficient ways to create new content. What are some of the best social media apps and social media tools that help you to create content with ease? In this blog post, I’m going to share my top fun and often easy to use […]

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5 Ways to find trending topics on social media
Marketing, Public Relations, Strategy
January 30, 2020
5 Ways to find trending topics on social media

By Felicia Guthrie Trending topics are topics that are popular at a specific time and even in a specific area. Topics can trend locally, globally, or anything in between. Some platforms, such as Twitter, will even allow you to filter trending topics based on your location. Why are trending topics valuable to a small business […]

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5 Brands that are using TikTok creatively
Marketing, Strategy
January 23, 2020
5 Brands that are using TikTok creatively

By Ivie Ndep TikTok is the hottest new platform that marketers are trying to figure out. As a business, you may be wondering how to use TikTok for your Marketing. TikTok is the place to be for brands targeting Gen Z and the next generation of consumers. TikTok is where it’s happening. TikTok generates millions […]

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All About TikTok: What’s this viral platform and how can you use it?
Marketing, Strategy
January 9, 2020
All About TikTok: What’s this viral platform and how can you use it?

By Ivie Ndep What’s the hullabaloo about TikTok anyway? TikTok is currently one of the most interesting, fun, creative, and popular social media apps out there today. The platform is owned by ByteDance, a Beijing company founded in 2012 by Zhang Yiming. It is one of the fastest-growing social media platforms and currently has over […]

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Happy Holidays: 10 of the best holiday brand campaigns
Marketing, Public Relations, Strategy
December 26, 2019
Happy Holidays: 10 of the best holiday brand campaigns

By Ivie Ndep Holiday marketing campaigns have indeed become part of the culture during the festive season. I am a Christmas fanatic and I look forward to all the songs, Christmas lighting, decorations, and brands generally trying to outdo each other with their campaigns. This year, we see a lot of brands shifting to emotional […]

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