social media advice

How to find Instagram hashtags that rank well
Marketing, Public Relations
April 16, 2020
How to find Instagram hashtags that rank well

By Ivie Ndep Are you having difficulty figuring out how to find Instagram hashtags that rank well? Instagram hashtags are used to get more likes, target customers, and to expand reach. If you are using Instagram without hashtags, then you’re missing out on engagement on your posts. Hashtags are basically keywords – like SEO for […]

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8 questions to ask yourself before creating an Instagram strategy
Marketing, Strategy
April 9, 2020
8 questions to ask yourself before creating an Instagram strategy

By Candace Huntly Have you waded in the Instagram waters yet for your business? It doesn’t make sense for every business, but if your audience is on Instagram and you aren’t, then you should probably start putting together a strategy. It might seem a little daunting. Where do you even start? Well, you can definitely […]

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How to design your Instagram feed
Marketing
April 2, 2020
How to design your Instagram feed

By Ivie Ndep According to Forbes you only have 7 seconds to make a first impression. It is very important that your Instagram feed (the main pictures on your Instagram profile) looks creative and appealing. As a brand or business, you want people to spend time on your feed, so it only makes sense that […]

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The Importance of Building a Community on Social Media
Marketing, Strategy
March 5, 2020
The Importance of Building a Community on Social Media

By Ivie Ndep There’s a lot of noise on social media these days and to stand out you must connect, engage, and build a community. Marketing on social media has gone beyond just delivering your products and services to consumers. If you are trying to build your business on social media, you must create connections […]

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My Favorite Apps for Creating Social Media Content
Marketing, Strategy
February 13, 2020
My Favorite Apps for Creating Social Media Content

By Ivie Ndep Small businesses are constantly looking for faster and more cost-efficient ways to create new content. What are some of the best social media apps and social media tools that help you to create content with ease? In this blog post, I’m going to share my top fun and often easy to use […]

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5 Ways to find trending topics on social media
Marketing, Public Relations, Strategy
January 30, 2020
5 Ways to find trending topics on social media

By Felicia Guthrie Trending topics are topics that are popular at a specific time and even in a specific area. Topics can trend locally, globally, or anything in between. Some platforms, such as Twitter, will even allow you to filter trending topics based on your location. Why are trending topics valuable to a small business […]

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The dark world of fake social media popularity
Marketing, Public Relations
January 17, 2020
The dark world of fake social media popularity

By Candace Huntly Have you ever posted to Instagram only to check every 5 or 10 minutes to see if anyone has liked your photo? Have you ever looked at the Instagram profile of your favourite influencers and wished your life looked more like theirs than your own? As a brand or influencer, do you […]

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How to drive sales through social media
Business, Marketing, Strategy
November 21, 2019
How to drive sales through social media

By Felicia Guthrie In this ultra-connected age, a digital presence is essential. Social media is an incredible tool for big brands, small business owners, and entrepreneurs alike to carve out a space online. Social media gives you the opportunity to not only speak with your audience but also to drive awareness and sales. As a […]

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5 reasons why people are drawn to Instagram
Marketing, Strategy
November 7, 2019
5 reasons why people are drawn to Instagram

By Felicia Guthrie Instagram is one of the most popular social media platforms, in fact, Sprout Social reported that it is the third most popular platform with 1 billion monthly active users, but what is it about the platform that draws us in? If you’re not yet on Instagram, if you are an aspiring marketer, […]

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4 ways you might be getting too personal with your business social media
Business, Entrepreneurship, Marketing, Strategy
September 5, 2019
4 ways you might be getting too personal with your business social media

In an age of “authentic” marketing (UGH), it can be easy to see where brands might accidentally blur the lines between business and personal – especially if you’re a small business with a smaller team. When it comes to social media, because it’s supposed to be social and you are interacting with other humans, a […]

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