small business success

Books every marketer should read in 2019
Business, Entrepreneurship, Marketing, Strategy
September 27, 2019
Books every marketer should read in 2019

By Felicia Guthrie Whether you’re a small business owner, a student, a marketing professional, or just someone wanting to expand your knowledge, marketing books can be a great source of learning and can expand your interests. With so many of us leading busy lifestyles, it can be difficult to dedicate the time for reading, but […]

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3 keys to unlocking the secret of solid (and profitable) audience relationships
Business, Marketing, Strategy
April 26, 2018
3 keys to unlocking the secret of solid (and profitable) audience relationships

When it comes to marketing your brand, your goal should be to create a lasting impression with your target audience. The way to do that is to build great audience relationships that foster excitement and loyalty. While every brand will have different kinds of audience relationships depending on the product/service offering and the nature of […]

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4 Reasons why your marketing strategy isn’t working
Business, Marketing, Strategy
January 25, 2018
4 Reasons why your marketing strategy isn’t working

Lack of growth or forward movement can be the most frustrating thing when you are running a business. The old adage “if you build it, they will come” really doesn’t apply to brands anymore with so much noise crowding the marketplace. You need to make sure your marketing strategy is on point before you can […]

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How to turn knowledge into a successful business strategy
Business, Entrepreneurship, Strategy
January 11, 2018
How to turn knowledge into a successful business strategy

Regardless of what stage you are at or role you play in business, it is up to you to educate yourself on the developments in your industry. Whether technology-related, topical trends, operational efficiency, or any other aspect of business, you first have to learn about it and then implement it as a successful business strategy. […]

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6 ways to take a business break over the holidays
Business, Entrepreneurship, Strategy
November 30, 2017
6 ways to take a business break over the holidays

One of the most important things you can do as a business owner is to take a business break – spend time away from your business. It also happens to be the hardest thing to do. And if you have a team that is dedicated to the success of the business, giving them time off […]

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The ultimate Summer PR strategy cheat sheet
Public Relations, Strategy
June 1, 2017
The ultimate Summer PR strategy cheat sheet

It’s almost halfway through 2017. Have you sat down to figure out what has worked and what hasn’t when it comes to your summer PR strategy? Here is the ultimate cheat sheet when it comes to your summer PR strategic revamp – all of the nitty gritty details that you can check off your list on […]

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What comes first: Sales or marketing?
Business, Marketing, Strategy
May 11, 2017
What comes first: Sales or marketing?

Sales and marketing. Marketing and sales. Chicken. Egg… Which comes first? Are they even separate things? While sales and marketing are often grouped together in one role, particularly in smaller organizations, they are actually very different business functions that require different skill sets. There are a million ways to define marketing, but at its core […]

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6 business challenges that can be solved with great marketing
Business, Entrepreneurship, Marketing
May 4, 2017
6 business challenges that can be solved with great marketing

Every business will run into certain business challenges that are unique to their industry, market positioning, and personality. However, there are some challenges that are extremely common that most businesses will run into at some point in their life cycle. Some of these business challenges can be solved with a great approach to your marketing […]

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Is innovation killing your business?
Business, Entrepreneurship, Strategy
November 3, 2016
Is innovation killing your business?

Innovation has become such a commonplace word in business that many entrepreneurs lose sight of how it should really fit into their overall business strategy. So often, innovation is being forced for the sake of being innovative rather than using it as a tool to help your business grow and differentiate from the competition. Innovation […]

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