small business strategy

Books every marketer should read in 2019
Business, Entrepreneurship, Marketing, Strategy
September 27, 2019
Books every marketer should read in 2019

By Felicia Guthrie Whether you’re a small business owner, a student, a marketing professional, or just someone wanting to expand your knowledge, marketing books can be a great source of learning and can expand your interests. With so many of us leading busy lifestyles, it can be difficult to dedicate the time for reading, but […]

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Start-Ups: Business Development FAQ
Business, Entrepreneurship, Strategy
July 6, 2018
Start-Ups: Business Development FAQ

There is a lot to consider when starting your own business. At SongBird, we work with a lot of start-ups and small businesses to not only help them get on the right track, but also to build great strategies that set them up to grow successfully. Here are a few frequently asked questions that come […]

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In-house or outsource: The startup dilemma
Business, Entrepreneurship, Strategy
June 28, 2018
In-house or outsource: The startup dilemma

The startup dilemma about whether entrepreneurs should outsource certain tasks to professionals or keep everything internal is one that is debated about consistently. I might be biased because I think our SongBird team is pretty great, and we often work as a marketing and strategy extension to small and medium-sized businesses who don’t have internal […]

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5 ways to determine business success
Business, Strategy
June 21, 2018
5 ways to determine business success

Everyone has a different view of what business success means. The most common thing we see is that many business owners don’t really define what success is for them in ways that can be measured or tracked. How are you supposed to know if you are successful if you haven’t figured out what being successful […]

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7 steps to starting a successful business
Business, Entrepreneurship, Strategy
May 31, 2018
7 steps to starting a successful business

Starting a business can be scary. For some entrepreneurs, it can be really overwhelming when you think about the number of things that have to be accomplished. It’s important that you break the process down into steps so you approach it in smaller chunks rather than all at once. That way, you can enjoy small […]

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How to successfully change up your marketing strategy
Business, Marketing, Strategy
January 18, 2018
How to successfully change up your marketing strategy

Changing up your marketing strategy shouldn’t be done on a whim, and it definitely shouldn’t be a knee-jerk response to a specific event. While you have an existing strategic foundation in place, you still need to put the work in like you are building a strategy from scratch by reviewing all aspects of what’s working […]

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How to turn knowledge into a successful business strategy
Business, Entrepreneurship, Strategy
January 11, 2018
How to turn knowledge into a successful business strategy

Regardless of what stage you are at or role you play in business, it is up to you to educate yourself on the developments in your industry. Whether technology-related, topical trends, operational efficiency, or any other aspect of business, you first have to learn about it and then implement it as a successful business strategy. […]

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5 Marketing resolutions to make for 2018
Business, Marketing, Strategy
December 7, 2017
5 Marketing resolutions to make for 2018

For many, a new year means a fresh start, which includes plenty of resolutions that you may or may not keep. We’re all familiar with the busy start to the year in the gym only to see the masses start to shrink by the end of January. By end of March the regular crowd is […]

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6 ways to take a business break over the holidays
Business, Entrepreneurship, Strategy
November 30, 2017
6 ways to take a business break over the holidays

One of the most important things you can do as a business owner is to take a business break – spend time away from your business. It also happens to be the hardest thing to do. And if you have a team that is dedicated to the success of the business, giving them time off […]

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How to overcome the end-of-summer business slump
Business, Entrepreneurship, Strategy
September 7, 2017
How to overcome the end-of-summer business slump

Have you hit the end-of-summer business slump? For many, summer is a time for vacations, extra long weekends, and cut back work hours. As an entrepreneur, you probably enjoy those things selectively because you can never really stop hustling! Regardless, as September approaches it’s easy to feel like you are somehow descending into a dark […]

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