Small business marketing

Books every marketer should read in 2019
Business, Entrepreneurship, Marketing, Strategy
September 27, 2019
Books every marketer should read in 2019

By Felicia Guthrie Whether you’re a small business owner, a student, a marketing professional, or just someone wanting to expand your knowledge, marketing books can be a great source of learning and can expand your interests. With so many of us leading busy lifestyles, it can be difficult to dedicate the time for reading, but […]

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6 marketing trends to look out for in 2018
Business, Marketing, Strategy
March 29, 2018
6 marketing trends to look out for in 2018

What’s old is new again. Picking out marketing trends to look out for is incredibly important to help you shape your own marketing strategy. That being said, make sure you’re not distracted by the shiny new names that are often slapped onto tried and true marketing techniques. While you might want to introduce a few […]

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What brands can learn from gender-based campaigns that went up in flames
Business, Marketing, Public Relations, Strategy
March 2, 2018
What brands can learn from gender-based campaigns that went up in flames

Given we are a week away from International Women’s Day, we thought we would reminisce about some of the biggest product and PR fails related to gender-based campaigns. Brands can’t win them all, but these products and campaigns show us how easy it can be to overlook the simplest things when it comes to filling […]

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