segmentation criteria

Is your target audience too broad?
Business, Marketing, Strategy
February 9, 2017
Is your target audience too broad?

In a perfect world, EVERYONE would be scrambling to buy your product or service. While reality isn’t quite that extreme, you can still have a high growth, profitable business if you have a smaller target audience. One of the first questions I ask clients is “who is your target audience?” More often than not, the […]

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