sales strategy

10 Marketing tactics that aren’t worth the money…
Business, Marketing, Strategy
April 25, 2019
10 Marketing tactics that aren’t worth the money…

A great marketing strategy is one of the most important investments you will make for your business. You won’t have customers or a growing loyal community unless people know who you are. Without customers, you won’t have a business at all. We have all heard the saying “you have to spend money to make money,” […]

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Marketing, PR, or Sales: Which comes first?
Business, Marketing, Public Relations, Strategy
January 24, 2019
Marketing, PR, or Sales: Which comes first?

This question came up recently in a Twitter chat we took part in. It sparked an “interesting” discussion with most participants on one side of the discussion and one participant on the other. The larger group felt that marketing strategy clearly had to come first. One voice said that PR came first. At SongBird, we […]

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What comes first: Sales or marketing?
Business, Marketing, Strategy
May 11, 2017
What comes first: Sales or marketing?

Sales and marketing. Marketing and sales. Chicken. Egg… Which comes first? Are they even separate things? While sales and marketing are often grouped together in one role, particularly in smaller organizations, they are actually very different business functions that require different skill sets. There are a million ways to define marketing, but at its core […]

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