Rebranding

9 Reasons to rebrand
Business, Marketing, Strategy
August 11, 2016
9 Reasons to rebrand

To rebrand or not to rebrand? Your brand should never be something you wake up one day and decide to change on a whim because you hate everything… Rebranding your business (or yourself) should be a carefully thought out process that takes preparation and strategic thinking before you even think about changing any of your public-facing […]

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6 common misconceptions about branding
Business, Marketing
July 28, 2016
6 common misconceptions about branding

Whether you are starting from scratch, doing a refresh, or an overhaul, branding can mean many different things to many different people. And while we would never say that you have to stuff your definition of branding into a box so it matches everyone else to a T, you may need to re-evaluate your definition […]

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How To Define Your Target Audience
Marketing, Strategy
October 2, 2014
How To Define Your Target Audience

We have discussed at length about how to reach your target audience, but if we take a step back, it is even more important to decide who that target audience is. You don’t have to be a Fortune 500 CEO to look at people and notice that everyone is different. And with all of the […]

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Spotlight on Brand Revitalization: What Can Hollywood Teach Us?
Marketing, Strategy
May 22, 2014
Spotlight on Brand Revitalization: What Can Hollywood Teach Us?

There is a lot of focus placed on start-ups and branding, but what do you do when you have been around for a while and you feel like your business is stuck in a rut? This is the time where you need to take a step back and evaluate your goals and where you would […]

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