Public Relations

Exploring the world of CGI Influencers
Business, Marketing, Public Relations, Strategy
August 1, 2019
Exploring the world of CGI Influencers

By Felicia Guthrie We’ve written and shared countless articles about influencer marketing, from the basics, to the do’s and don’ts, and everything in between but today I’ll be exploring the current fascination with and future of CGI influencers. What and who are CGI Influencers? CGI stands for Computer Generated Imagery, this means that CGI Influencers […]

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Influencer Marketing vs Traditional Marketing… Which is better?
Marketing, Public Relations, Strategy
July 25, 2019
Influencer Marketing vs Traditional Marketing… Which is better?

The short answer: Neither Influencer Marketing nor Traditional Marketing is better than the other. The long answer is a bit more involved. Defining terms Before I can fully answer the question, we should look at the definitions of Influencer Marketing and Traditional Marketing. Influencer Marketing is when you engage individuals (usually on social media) who […]

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4 reasons why you should be doing influencer marketing
Marketing, Public Relations, Strategy
July 11, 2019
4 reasons why you should be doing influencer marketing

You’ve probably heard by now that Influencer Marketing is projected to be a $10 Billion industry by 2020… That’s less than a year away… $10 Billion… The question is, are you using this wildly popular form of marketing yet? While influencer marketing isn’t for every brand, you should seriously consider including it as part of […]

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Who are micro-influencers and why are they effective?
Marketing, Public Relations, Strategy
July 4, 2019
Who are micro-influencers and why are they effective?

By Felicia Guthrie We’ve given you the 411 on influencer marketing in the past, but here’s a refresher before we dig deeper into the world of influencer marketing. Influencer marketing is a form of marketing that places focus on people who are influential on social media rather than placing focus on the target market. Influencer […]

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Fresh Perspective: What I’ve Learned About Marketing As A New Grad
Business, Marketing
June 20, 2019
Fresh Perspective: What I’ve Learned About Marketing As A New Grad

By Felicia Guthrie Life after graduation can be a mixture of emotions. You can be filled with excitement, anxiety, and a whole range of emotions in between. Navigating the industry as a new grad can feel intimidating. This time last year I was fresh out of school and searching for an internship, now, a year […]

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Does PR increase your sales or not?
Business, Public Relations
September 14, 2017
Does PR increase your sales or not?

“Will PR increase my sales?” It’s a loaded question, and one that we get quite often from clients and potential clients. The short answer is: “it depends.” As a business owner, this type of answer can be hard to hear because you want to be able to directly connect all of your marketing activities to […]

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What happens when you lose brand control?
Business, Marketing, Public Relations, Strategy
June 22, 2017
What happens when you lose brand control?

As hard as you try, sometimes you just can’t keep a comfortable level of brand control. We have discussed ways you can work towards controlling your messaging, but what happens if things go off the rails? Here are four situations you might face where you will have to deal with a glitch in your brand […]

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The ultimate Summer PR strategy cheat sheet
Public Relations, Strategy
June 1, 2017
The ultimate Summer PR strategy cheat sheet

It’s almost halfway through 2017. Have you sat down to figure out what has worked and what hasn’t when it comes to your summer PR strategy? Here is the ultimate cheat sheet when it comes to your summer PR strategic revamp – all of the nitty gritty details that you can check off your list on […]

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Everything you need to know about building a marketing strategy
Marketing, Strategy
April 20, 2017
Everything you need to know about building a marketing strategy

OK… Maybe not everything you need to know about building a marketing strategy, but definitely all of the pieces you need to consider when you are putting your strategy together. Regardless of whether you run a big business or a small business, there are certain parts of a marketing strategy that are always going to […]

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