public relations strategy

Does PR increase your sales or not?
Business, Public Relations
September 14, 2017
Does PR increase your sales or not?

“Will PR increase my sales?” It’s a loaded question, and one that we get quite often from clients and potential clients. The short answer is: “it depends.” As a business owner, this type of answer can be hard to hear because you want to be able to directly connect all of your marketing activities to […]

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The ultimate Summer PR strategy cheat sheet
Public Relations, Strategy
June 1, 2017
The ultimate Summer PR strategy cheat sheet

It’s almost halfway through 2017. Have you sat down to figure out what has worked and what hasn’t when it comes to your summer PR strategy? Here is the ultimate cheat sheet when it comes to your summer PR strategic revamp – all of the nitty gritty details that you can check off your list on […]

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PR and sensationalism: What can brands do?
Marketing, Public Relations, Strategy
March 9, 2017
PR and sensationalism: What can brands do?

We want our cake and we want to eat it too… Communications between people and people with brands has become so emotionally charged that we are living in a sensationalist world. But what does sensationalism mean in terms of PR for your brand? Sensationalism is when you use “exciting or shocking stories or language at the […]

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10 easy customer engagement strategies
Marketing, Public Relations, Strategy
February 16, 2017
10 easy customer engagement strategies

Like it or not, your customers have the power in your relationship with them. Not only do they make the final decision when it comes to purchase, but they are also connected 24/7 to a network of information – and other options. With the tap of a finger they have the opportunity to compare pricing, […]

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The Press Release Isn’t Dead!
Marketing, Public Relations
October 6, 2016
The Press Release Isn’t Dead!

How many times have you heard that “the press release is dead.” We get it… The world of public relations (PR) has changed and is still changing significantly. However, just because there is a shift in the approach doesn’t mean we have to throw away all of the tools we have used in the past. […]

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