PR strategy

Our favourite PR Fails so far in 2019
Business, Marketing, Public Relations, Strategy
September 19, 2019
Our favourite PR Fails so far in 2019

No one is perfect – and that includes the people behind some of your favourite brands. Mistakes will be made. However, there are some PR fails that could easily be avoided with a little forethought into the strategy behind them. Here are three PR fails and how they could have been avoided (AKA don’t make […]

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8 ways to reach a younger audience
Business, Marketing, Strategy
August 29, 2019
8 ways to reach a younger audience

By Felicia Guthrie Generation Z, those born between 1996 – 2010, are beginning to enter the workforce. As this younger generation enters the workforce, their earning power grows and, in turn, so does their buying power. Generation Z (Gen Z) is the “new millennial” and reaching this younger audience should be on your mind. What […]

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Exploring the world of CGI Influencers
Business, Marketing, Public Relations, Strategy
August 1, 2019
Exploring the world of CGI Influencers

By Felicia Guthrie We’ve written and shared countless articles about influencer marketing, from the basics, to the do’s and don’ts, and everything in between but today I’ll be exploring the current fascination with and future of CGI influencers. What and who are CGI Influencers? CGI stands for Computer Generated Imagery, this means that CGI Influencers […]

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Influencer Marketing vs Traditional Marketing… Which is better?
Marketing, Public Relations, Strategy
July 25, 2019
Influencer Marketing vs Traditional Marketing… Which is better?

The short answer: Neither Influencer Marketing nor Traditional Marketing is better than the other. The long answer is a bit more involved. Defining terms Before I can fully answer the question, we should look at the definitions of Influencer Marketing and Traditional Marketing. Influencer Marketing is when you engage individuals (usually on social media) who […]

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4 reasons why you should be doing influencer marketing
Marketing, Public Relations, Strategy
July 11, 2019
4 reasons why you should be doing influencer marketing

You’ve probably heard by now that Influencer Marketing is projected to be a $10 Billion industry by 2020… That’s less than a year away… $10 Billion… The question is, are you using this wildly popular form of marketing yet? While influencer marketing isn’t for every brand, you should seriously consider including it as part of […]

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Who are micro-influencers and why are they effective?
Marketing, Public Relations, Strategy
July 4, 2019
Who are micro-influencers and why are they effective?

By Felicia Guthrie We’ve given you the 411 on influencer marketing in the past, but here’s a refresher before we dig deeper into the world of influencer marketing. Influencer marketing is a form of marketing that places focus on people who are influential on social media rather than placing focus on the target market. Influencer […]

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10 Marketing tactics that aren’t worth the money…
Business, Marketing, Strategy
April 25, 2019
10 Marketing tactics that aren’t worth the money…

A great marketing strategy is one of the most important investments you will make for your business. You won’t have customers or a growing loyal community unless people know who you are. Without customers, you won’t have a business at all. We have all heard the saying “you have to spend money to make money,” […]

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How Brands are Breaking from Traditional Super Bowl Ads
Marketing, Public Relations, Strategy
January 31, 2019
How Brands are Breaking from Traditional Super Bowl Ads

By Felicia Guthrie Sunday, February 3rd, marks Super Bowl LIII, and while we can expect the typical star-studded commercials from major brands like Pepsi, we’re also excited to see how brands are changing up the classic Super Bowl Commercial. Two brands breaking from traditional ads are Olay and Skittles. In the past, Super Bowl ads […]

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Marketing, PR, or Sales: Which comes first?
Business, Marketing, Public Relations, Strategy
January 24, 2019
Marketing, PR, or Sales: Which comes first?

This question came up recently in a Twitter chat we took part in. It sparked an “interesting” discussion with most participants on one side of the discussion and one participant on the other. The larger group felt that marketing strategy clearly had to come first. One voice said that PR came first. At SongBird, we […]

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8 ways social media has changed PR
Marketing, Public Relations, Strategy
July 26, 2018
8 ways social media has changed PR

Public Relations (PR) often has a wall of confusion surrounding it… The biggest question that comes up most often is what it means. Often, people think that PR is just media relations, when it reality it is so much more. PR is any type of strategy that helps you connect with your public. It can […]

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