PR fail

5 tips for getting more from your summer marketing
Marketing, Strategy
May 3, 2018
5 tips for getting more from your summer marketing

Summer can be a tough time for businesses. For businesses that aren’t seasonal, it usually means a slow down in sales, which can lead to frustration. Here are a few ways you can overcome the summer slump and get more from your summer marketing strategy. Tweak last year’s strategy We always talk about working with what […]

No Comment 0
Strangest marketing tactics: the Good, The Bad, the Ugly
Marketing, Public Relations, Strategy
March 16, 2018
Strangest marketing tactics: the Good, The Bad, the Ugly

Marketing at its best is when brands allow themselves to think outside of the box. If you want to make an impact with your marketing, you need to be memorable, which means doing things a bit different than your competitors. This can lead to some strange marketing tactics. Some of these marketing tactics are successful, […]

No Comment 0
What brands can learn from gender-based campaigns that went up in flames
Business, Marketing, Public Relations, Strategy
March 2, 2018
What brands can learn from gender-based campaigns that went up in flames

Given we are a week away from International Women’s Day, we thought we would reminisce about some of the biggest product and PR fails related to gender-based campaigns. Brands can’t win them all, but these products and campaigns show us how easy it can be to overlook the simplest things when it comes to filling […]

No Comment 0
PR Fail of the Month: United Airlines
Business, Public Relations, Strategy
April 13, 2017
PR Fail of the Month: United Airlines

A PR fail can occur accidentally, but sometimes they are highly preventable. It seems as though many businesses haven’t been able to grasp the “we are all connected at all times” aspect of social media so when there is a PR fail, the fallout can be catastrophic. The latest brand casualty is United Airlines. If […]

No Comment 0