media relations tips

Media Relations: Controlling the narrative
Marketing, Public Relations
June 15, 2017
Media Relations: Controlling the narrative

When it comes to media and influencer relations, you know you need to relinquish some control of the narrative throughout the process. However, for most brands, controlling the narrative – the brand story that is being told – is too important to overlook. While you need to give up some control of your story when […]

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What to expect when working with the media
Public Relations, Strategy
June 8, 2017
What to expect when working with the media

While the media landscape has changed significantly over the last 10 years, the one thing that you can expect is that when you entrust someone else to tell your story, you have to relinquish a certain level of control to that person. For some brands, this can be a tough pill to swallow, but if […]

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The ultimate Summer PR strategy cheat sheet
Public Relations, Strategy
June 1, 2017
The ultimate Summer PR strategy cheat sheet

It’s almost halfway through 2017. Have you sat down to figure out what has worked and what hasn’t when it comes to your summer PR strategy? Here is the ultimate cheat sheet when it comes to your summer PR strategic revamp – all of the nitty gritty details that you can check off your list on […]

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The Press Release Isn’t Dead!
Marketing, Public Relations
October 6, 2016
The Press Release Isn’t Dead!

How many times have you heard that “the press release is dead.” We get it… The world of public relations (PR) has changed and is still changing significantly. However, just because there is a shift in the approach doesn’t mean we have to throw away all of the tools we have used in the past. […]

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8 Tips for Successful Media Relations
Marketing, Public Relations, Strategy
May 26, 2016
8 Tips for Successful Media Relations

Once you have something newsworthy to talk about, then it’s time to get your media and influencer relations strategy together. Here are a few tips to make sure you stay on the right track and make the best connections possible. #1: Build relationships, not individual opportunities Sure, you are looking for media coverage for this […]

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