media relations

Client Love: Featuring The Princess Ball
Client News
June 6, 2019
Client Love: Featuring The Princess Ball

The Princess Ball is a celebration of a young, beautiful life that was cut short and the legacy that she has left behind. On April 14th, 500 guests attended the sold out event at the Liberty Grand. With the help of The Princess Ball guests, volunteers, and supporters, The Princess Ball raised $70,000 for Make-A-Wish® […]

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Does PR increase your sales or not?
Business, Public Relations
September 14, 2017
Does PR increase your sales or not?

“Will PR increase my sales?” It’s a loaded question, and one that we get quite often from clients and potential clients. The short answer is: “it depends.” As a business owner, this type of answer can be hard to hear because you want to be able to directly connect all of your marketing activities to […]

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Media Relations: Controlling the narrative
Marketing, Public Relations
June 15, 2017
Media Relations: Controlling the narrative

When it comes to media and influencer relations, you know you need to relinquish some control of the narrative throughout the process. However, for most brands, controlling the narrative – the brand story that is being told – is too important to overlook. While you need to give up some control of your story when […]

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What to expect when working with the media
Public Relations, Strategy
June 8, 2017
What to expect when working with the media

While the media landscape has changed significantly over the last 10 years, the one thing that you can expect is that when you entrust someone else to tell your story, you have to relinquish a certain level of control to that person. For some brands, this can be a tough pill to swallow, but if […]

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The ultimate Summer PR strategy cheat sheet
Public Relations, Strategy
June 1, 2017
The ultimate Summer PR strategy cheat sheet

It’s almost halfway through 2017. Have you sat down to figure out what has worked and what hasn’t when it comes to your summer PR strategy? Here is the ultimate cheat sheet when it comes to your summer PR strategic revamp – all of the nitty gritty details that you can check off your list on […]

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5 things you should know about media pitching
Public Relations
April 6, 2017
5 things you should know about media pitching

We’ve discussed creating content for social media and for blogs, which are both fairly promotional in terms of you getting your brand out there. But what about writing content for media pitching? In past, we’ve given you tips on how to write a great pitch, but there are so many little details that people often […]

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How to Win Customers and Influence People
Business, Marketing, Public Relations, Strategy
October 13, 2016
How to Win Customers and Influence People

In the world of marketing and PR we look to influencers in the media and on social channels to help tell our clients’ stories. Influence isn’t something to take lightly. For your opinion to matter so much to a group of individuals that it sparks conversation or affects purchasing behaviour is a powerful thing. How […]

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The Press Release Isn’t Dead!
Marketing, Public Relations
October 6, 2016
The Press Release Isn’t Dead!

How many times have you heard that “the press release is dead.” We get it… The world of public relations (PR) has changed and is still changing significantly. However, just because there is a shift in the approach doesn’t mean we have to throw away all of the tools we have used in the past. […]

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Are you marketing to your audience’s life milestones?
Marketing, Strategy
August 25, 2016
Are you marketing to your audience’s life milestones?

Back to school, graduation, getting married, becoming an adult, birthdays, buying a house, getting your first job… You get it – there are a lot of milestones we hit in life that are marked with excitement, fear, insecurity, hope, and many other emotions. While certain milestones are hit at specific times in the year (ie. […]

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Liar, Liar, Brand on Fire!
Business, Marketing, Public Relations, Strategy
August 18, 2016
Liar, Liar, Brand on Fire!

We have all heard the talk about how PR is just “spinning” the truth. Here’s the thing. Once you are caught in a lie, your brand will forever be tainted with that lie and it makes it really hard to bounce back with your audience. We live in a connected world and bad news travels […]

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