Measuring success

The ultimate Summer PR strategy cheat sheet
Public Relations, Strategy
June 1, 2017
The ultimate Summer PR strategy cheat sheet

It’s almost halfway through 2017. Have you sat down to figure out what has worked and what hasn’t when it comes to your summer PR strategy? Here is the ultimate cheat sheet when it comes to your summer PR strategic revamp – all of the nitty gritty details that you can check off your list on […]

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Defining Success: Goals & Metrics
Business, Strategy
October 15, 2015
Defining Success: Goals & Metrics

Two of the most important aspects of both your overall business strategy and your marketing strategy are related to where you are going and how you know you have gotten there. Goals and metrics. Any time you begin something new, you should always take a step back before you launch/implement to determine what you would […]

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