Marketing

Influencer Marketing on a budget
Marketing, Public Relations, Strategy
April 22, 2021
Influencer Marketing on a budget

By Felicia Guthrie Do you think your limited marketing budget is preventing you from working with influencers that can boost your brand awareness and engagement? Think again. A smaller budget doesn’t mean you can’t work with influencers. If you’re ready to work with influencers and feel like budget is stopping you, here are a few […]

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8 ways to cut down your marketing budget
Marketing, Strategy
April 15, 2021
8 ways to cut down your marketing budget

By Candace Huntly It’s no secret that the marketing budget is the first thing to get cut when revenues go down. It’s ironic that marketing is the one thing that will help you build awareness and get your product or service in front of the right people to buy it. In a perfect world, you […]

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Part 2: 10 Low Budget Marketing Tips for Startups
Entrepreneurship, Marketing, Strategy
April 8, 2021
Part 2: 10 Low Budget Marketing Tips for Startups

By Trevor Shorte Last week we went through the first 5 low budget marketing tips for startups and here are 5 more. It is important for entrepreneurs to recognize that you don’t need a big budget to get big returns on your investment. Get Digital Up Your Game (and Engagement) on Social Media Social media […]

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Part 1: 10 Low Budget Marketing Tips for Startups
Entrepreneurship, Marketing, Strategy
April 1, 2021
Part 1: 10 Low Budget Marketing Tips for Startups

By Trevor Shorte If you’ve been in business for any amount of time, you already know that marketing is an important factor in the success of your venture. One thing that I say time and time again to entrepreneurs is “nobody can buy your stuff if they don’t know you exist”. Unfortunately for many businesses, […]

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4 Types of customer relationships and how they affect your brand
Business, Marketing, Strategy
February 11, 2021
4 Types of customer relationships and how they affect your brand

By Candace Huntly Valentine’s Day… Galentine’s Day… Singles Appreciation Day… Whatever you want to call it, February thrusts relationships into the spotlight. On social media, it can seem like an endless stream of cute DIY snacks and crafts, gift ideas, and a mass, coordinated effort to use red, pink, and white in visual content. Beyond […]

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Getting frustrated with growing your brand online? Here’s what you should do next
Business, Entrepreneurship, Marketing, Strategy
October 29, 2020
Getting frustrated with growing your brand online? Here’s what you should do next

By Felicia Guthrie As a small business owner, growing your brand online can feel like it takes a lot of resources. It can be time consuming, cost money, and of course, it takes actual work. If you’re putting in the work but feel like you’re not seeing the results you were hoping for, it can […]

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7 ways small businesses can get noticed
Business, Entrepreneurship, Strategy
October 22, 2020
7 ways small businesses can get noticed

By Candace Huntly It can sometimes be frustrating for small businesses to be passed over because a customer wants to purchase from a bigger brand. While it might seem like being a small business among giants puts you at a disadvantage, there are many ways you can step out of the shadow of your large-brand […]

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3 things every small business should do before marketing
Business, Entrepreneurship, Marketing, Strategy
October 15, 2020
3 things every small business should do before marketing

By Candace Huntly It can be tempting to “just get started” marketing your product because you “need to make money.” However, chances are, you aren’t going to be happy with the results you are getting because you haven’t taken the time to actually do the foundational work to set yourself up for success. If you […]

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5 lessons to learn from past popular holiday marketing campaigns
Business, Marketing, Strategy
August 27, 2020
5 lessons to learn from past popular holiday marketing campaigns

By Bukunmi Ogunrosoye The holiday season is approaching, and brands need to be ready. There is no time better than now to start thinking about your holiday marketing campaigns – plus preparing early will set you up for success and decrease the likelihood of a mad rush at the end. So, as you plan an […]

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2020 Holiday marketing checklist
Marketing, Strategy
August 20, 2020
2020 Holiday marketing checklist

By Candace Huntly As you prepare for your 2020 holiday marketing strategy, it’s important to recognize that 2020 has thrown a lot of curve balls our way (understatement of the year). As a business owner – or someone that manages the marketing strategy for a business – you need to have all of those changes […]

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