Marketing

10 fun holiday marketing ideas: Part 1
Marketing, Strategy
September 23, 2021
10 fun holiday marketing ideas: Part 1

By Candace Huntly This is not a drill… The 2021 holiday season is coming whether you like it or not. I know… It’s still warm outside, but that doesn’t mean you should put off planning your holiday marketing! Pumpkin spice lattes are in season, we’ve had a few sweater weather days, your Instagram feed is […]

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Holiday PR packages: Dos and Don’ts
Uncategorized
September 16, 2021
Holiday PR packages: Dos and Don’ts

By Felicia Guthrie We’re in the last few days of summer and although Halloween candy and decorations have just began trickling into stores that doesn’t mean it’s too early to start thinking of the holidays, in fact, many brands have already planned their holiday launches, campaigns, and promos! Don’t worry though, it’s not too late! […]

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5 questions to ask about your holiday marketing strategy
Marketing, Strategy
September 9, 2021
5 questions to ask about your holiday marketing strategy

By Candace Huntly If you read our blog from last week (or you know me at all), you know that we are already talking about holiday marketing! I can’t lie. I love everything about the holidays and planning for the holidays (except maybe the obsession with pumpkin spice everything that starts in the fall… 😬). […]

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3 Consumer Trends to Look Out For This Holiday Season
Business, Marketing, Strategy
September 2, 2021
3 Consumer Trends to Look Out For This Holiday Season

By Trevor Shorte Are you thinking of Black Friday yet? If you’ve been in business for any amount of time, it’s hard to ignore the impact of the Holiday Selling Season. For some businesses, it’s the time of year that they literally can make more revenue between October to December then they did for the […]

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4 reasons to stop forcing creative marketing and start focusing on your customers
Marketing, Strategy
June 24, 2021
4 reasons to stop forcing creative marketing and start focusing on your customers

By Candace Huntly There is so much noise out there. Between ads on TV, radio, billboards, product shots in movies, and paid social, content marketing for blogs and social media, experiential marketing, and so much more… your customers are tasked with sifting through a lot every day. To combat all of the noise, brands try […]

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6 ways to come up with unique marketing ideas
Marketing
June 10, 2021
6 ways to come up with unique marketing ideas

By Candace Huntly From the beginning, humans have been using persuasion to try to sell their wares. Marketing has been a “thing” for a long time. The big question is how do you keep everything fresh? How do you keep coming up with those million-dollar ideas? (Or at least hundred- or thousand-dollar ideas that will […]

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Marketing at every stage of the business life cycle
Business, Marketing, Strategy
May 27, 2021
Marketing at every stage of the business life cycle

By Candace Huntly Your business – like you as a person – will go through different stages. This is called the business life cycle. You’re going to go through growing pains, growth spurts, that awkward period where you are “just trying to find yourself” (you know the one)… And then once you actually figure out […]

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Social media metrics: Vanity metrics vs growth metrics
Marketing, Strategy
May 20, 2021
Social media metrics: Vanity metrics vs growth metrics

By Felicia Guthrie Are you tracking your social media metrics? Whether you’re tracking social media metrics already or you haven’t started yet, it’s important to note why they matter and which analytics matter most. If you have a particular goal in mind – and you certainly should for social media – it’s important to track […]

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Marketing tactics: Short-term vs. long-term
Marketing, Strategy
May 13, 2021
Marketing tactics: Short-term vs. long-term

By Candace Huntly Marketing is marketing… right? Well, if we’re going to talk about it, then the answer needs to be a bit more nuanced. For example, within your business, you should have both short-term and long-term goals. The same goes for your marketing – and that will affect the types of marketing tactics that […]

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Top 4 things to NOT cut from your marketing budget
Business, Marketing, Strategy
April 29, 2021
Top 4 things to NOT cut from your marketing budget

By Candace Huntly A couple of weeks ago I talked about how you can cut from your marketing budget without losing momentum… While it’s never good to cut out marketing, sometimes you just need to tighten things up until you have more money to play with. If you are considering cutting your marketing budget, as […]

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