Marketing

Marketing and Public Relations: Integrating New School and Old School
Marketing, Public Relations, Strategy
June 26, 2014
Marketing and Public Relations: Integrating New School and Old School

Having worked both with industry pros who have been in business for over 15 years as well as the new generation of marketing and PR professionals, I have been privy to the difference in approach that both brings to the table. When creating a Marketing and PR strategy, it is important to integrate both approaches […]

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What the World Cup Can Teach Us About Marketing
Marketing, Strategy
June 12, 2014
What the World Cup Can Teach Us About Marketing

Walking down the street, it is hard to miss all of the cars sporting flag embellishments and sports bars and pubs proudly hang flags showing where their loyalties lie. With the World Cup kicking off (no pun intended), it doesn’t matter where you are, you will see or hear about this global event. There are […]

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From Boring to Brilliant: 6 Ways to Spice Up Your Marketing & PR Efforts
Marketing, Strategy
May 29, 2014
From Boring to Brilliant: 6 Ways to Spice Up Your Marketing & PR Efforts

A good, integrated marketing strategy is essential to organizations at all stages of the brand lifecycle. Leaders create and implement individual campaigns that are designed to showcase the brand, individual products, and key characteristics and messaging for specific audiences. When we put together so many campaigns for the same organization, sometimes it is easy to […]

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Spotlight on Brand Revitalization: What Can Hollywood Teach Us?
Marketing, Strategy
May 22, 2014
Spotlight on Brand Revitalization: What Can Hollywood Teach Us?

There is a lot of focus placed on start-ups and branding, but what do you do when you have been around for a while and you feel like your business is stuck in a rut? This is the time where you need to take a step back and evaluate your goals and where you would […]

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Marketing
May 15, 2014
Spotlight on Bad Marketing Strategy Advice: Part 2

It is really easy to come across bad advice, which is why I have devoted two posts to listing some of the worst marketing strategy advice that is out there. If you haven’t read Part 1 of this post, not to worry, reading about your marketing strategy backwards is ok. When you try to create […]

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Marketing, Strategy
May 8, 2014
Spotlight on Bad Marketing Strategy Advice: Part 1

In a world where DIY is encouraged, and everyone claims they are an expert (do your due diligence before you hire someone!), the internet is a key component of research and knowledge. When considering marketing strategy development, if you rely solely on this information, it is more than likely that you will run into some […]

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Business, Marketing, Strategy
May 1, 2014
Spotlight on the 5 Reasons to Invest in Your Brand

Building a brand takes time and a little elbow grease. As a small business owner, it is important to lay everything out in a linear fashion to determine your timelines according to what resources you have available to you. Just like it is bad to over promise a client and not be able to deliver, […]

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Public Relations
April 24, 2014
Spotlight on Public Relations: The Top 6 Myths

We all hear people talk about PR in terms of doing it for particular brands, but oftentimes, business owners have a really skewed idea of what it actually means and some don’t even think they really need it. There is a right way and a wrong way to approach a public relations strategy for your […]

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Spotlight on Client-Agency relationships: Finding the right fit
Entrepreneurship, Marketing, Public Relations, Strategy
April 3, 2014
Spotlight on Client-Agency relationships: Finding the right fit

Whether you are trying to develop a strategy for your company to get off the ground and you are just getting to know your brand, or you need to develop some great ideas to take your brand to the next level, the one thing you can’t gloss over is the process of finding the right […]

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Entrepreneurship, Marketing
March 20, 2014
Spotlight on Brand Messaging: Achieving Success

Brand messaging and brand identity are important aspects of business development. When just getting started as an entrepreneur, it is important to know who you are as an organization and what story you want to tell to your audience. Sometimes, established businesses who already have a brand identity will also begin to explore how to […]

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