Marketing Strategy

How To Define Your Target Audience
Marketing, Strategy
October 2, 2014
How To Define Your Target Audience

We have discussed at length about how to reach your target audience, but if we take a step back, it is even more important to decide who that target audience is. You don’t have to be a Fortune 500 CEO to look at people and notice that everyone is different. And with all of the […]

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What Businesses Can Learn From Celebrities About Brand Strategy
Strategy
September 11, 2014
What Businesses Can Learn From Celebrities About Brand Strategy

With TIFF 2014 underway in Toronto, the city is abuzz with talk about films, parties, and celebrities. One flip through any social media channel will broadcast images used as bragging rights among friends like when you tell that story of “that time we hung out with Shemar Moore…” or “I went to a party with […]

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10 Signs You Are Missing a Marketing or PR Opportunity
Marketing, Public Relations
September 4, 2014
10 Signs You Are Missing a Marketing or PR Opportunity

Marketing and PR are forms of art, they aren’t an exact science. You have to constantly feel out each situation and stay on top of who your customers are and what they need (check out how to inspire your audience). Neither are “wait and see” disciplines, you need to actively put your brand out there […]

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How To Engage Your Audience Through Inspiration
Marketing, Strategy
August 14, 2014
How To Engage Your Audience Through Inspiration

While there are companies that have been around for hundreds of years, Harvard Business Review found that the average lifespan of a company is about 18 years, and this can be even shorter when considering small business and start-ups. So how do you make it past this fateful lifespan? And more importantly, what are you […]

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What’s the Difference Between Marketing and PR?
Marketing, Public Relations
July 17, 2014
What’s the Difference Between Marketing and PR?

It is the age old question… “What is the difference between marketing and PR?” This is often partnered by the question “Which is more important for my business?” As the consumer and media landscapes shift, the difference between marketing and PR becomes more of a grey area rather than black and white. With the difference […]

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