By Felicia Guthrie We’re all spending more time at home than ever with the current social distancing measures. While you might have grand plans to get a lot accomplished, now is also a great time to learn something new or brush up on your knowledge. Many of the top marketing apps cover online or social […]
Marketing Strategy
March 19, 2020
By Candace Huntly During a pandemic, there is always so much change and you have to be able to adapt quicker than usual. It is common to feel uncertain when it comes to your business and how to market it and stay on top of the changes so you come out ahead. Here are 6 […]
February 27, 2020
By Felicia Guthrie A great marketing campaign doesn’t just encourage consumers to buy what you’re selling. It can speak to generations of consumers, inspire loyalty, and leave a lasting impression. Many of my favourite marketing campaigns inspire a strong emotional response, they’re moving, and sometimes they’re humorous. Let’s take a look at some of my […]
December 26, 2019
By Ivie Ndep Holiday marketing campaigns have indeed become part of the culture during the festive season. I am a Christmas fanatic and I look forward to all the songs, Christmas lighting, decorations, and brands generally trying to outdo each other with their campaigns. This year, we see a lot of brands shifting to emotional […]
December 10, 2019
By Ivie Ndep Great marketing campaigns can help to generate ideas for your organization’s marketing efforts. The right marketing campaign can make or break a business. There were many great campaigns in 2019 so without further ado, here are a few of my favorites: Dove – Project #Showus This project stemmed from a survey conducted […]
December 5, 2019
By Felicia Guthrie As 2019 winds down, I’m taking a look at my favourite marketing campaigns over the year. Here are my top four picks and why I loved them! The Bell – A Taco Bell Hotel and Resort In late spring/early summer, the fast food giant took over a Palm Springs hotel for a […]
November 21, 2019
By Felicia Guthrie In this ultra-connected age, a digital presence is essential. Social media is an incredible tool for big brands, small business owners, and entrepreneurs alike to carve out a space online. Social media gives you the opportunity to not only speak with your audience but also to drive awareness and sales. As a […]
November 14, 2019
By Candace Huntly & Trevor Shorte Consumers discover brands in many different ways. Sometimes it’s what their parents used, it could be popular among their friend circle, or even reviewed positively by an influencer they trust. The reality is, at some point they are going to make a decision whether or not they like the […]
October 31, 2019
By Candace Huntly It’s always nice to be top of mind because someone thinks you’re good at what you do. Whether you offer a service like sleep training for tired parents, photography, or legal services for small businesses, or you offer a product like natural skin care products, non-alcoholic beer, or wearable art, chances are […]
October 3, 2019
Influencer Marketing and Thought Leadership are really buzzy terms that are thrown around a lot these days. Of course, as consumer behaviour shifts, new marketing strategies will start trending. The question is… Are you using these new strategies in the best way possible? And when it comes to influencers and thought leaders, what’s the difference? […]