By Felicia Guthrie It’s February 14th, Valentine’s Day, a day filled with love, but how can small businesses inspire brand love and loyalty? A brand’s ability to stand out by elevating experiences, creating emotional connections and offering greater utility helps drive brand loyalty and love. As a small business, here’s what you can do to […]
Marketing Strategy
February 14, 2019
January 31, 2019
By Felicia Guthrie Sunday, February 3rd, marks Super Bowl LIII, and while we can expect the typical star-studded commercials from major brands like Pepsi, we’re also excited to see how brands are changing up the classic Super Bowl Commercial. Two brands breaking from traditional ads are Olay and Skittles. In the past, Super Bowl ads […]
January 24, 2019
This question came up recently in a Twitter chat we took part in. It sparked an “interesting” discussion with most participants on one side of the discussion and one participant on the other. The larger group felt that marketing strategy clearly had to come first. One voice said that PR came first. At SongBird, we […]
December 19, 2018
By Felicia Guthrie With January begins a new year and new trends in marketing. Here are 3 trends that will dominate the digital marketing landscape for the upcoming year. Trend #1: Artificial Intelligence Artificial intelligence (AI) can be beneficial to both brands and consumers. With so much data available, AI enables brands to analyze consumer […]
December 15, 2018
It happens to the best of brands. You may have hit a slump. You may have switched things up and your audience just didn’t take to the changes. Whatever the reason, you just had a bad marketing year. While it can be frustrating because a bad marketing year will negatively affect your sales, it doesn’t […]
November 23, 2018
We’re guilty of it. While we use video marketing for our client strategies, we don’t use it as much as we should for our own business. It can be easy to get caught up in the things you think are going to make video marketing hard – it’s too expensive, it takes too long, no […]
November 9, 2018
Having your own business means that every day requires determination and creativity to keep it working and growing. You need a way to stand out from your competitors and be noticed – you need to become irresistible to your target audience. It will help you catch their attention and then keep it. If you want […]
November 5, 2018
Are you one of those people that sees Christmas decorations on the shelves next to Halloween decorations and takes to social media to angrily post that the holidays are being thrust on us waaaaayyyyy too soon. Of course, you are looking for anyone that subscribes to the same feelings you have so you can revel […]
October 26, 2018
If you were to open a blog post it is very likely that you would come across the following structure: Image at the top and text below while scrolling down. You see the image first – it will catch your attention for a few seconds until you decide whether or not to read the written […]
June 14, 2018
Written by Walkiria Arndt We evaluate multiple possibilities using cognitive and emotional processes when making decisions. We turn to logic, emotions, friends, parents, articles, blogs – anything and anyone that can offer a suggestion. And, finally, after weighing the options, we make a choice. Choices happen in everyday situations like in restaurants, groceries stores, or […]