Marketing Strategy

Holiday marketing during a pandemic
Marketing, Strategy
August 13, 2020
Holiday marketing during a pandemic

By Candace Huntly It’s that time of year again… where people look at marketers like we’re insane because we’re planning our holiday marketing strategies while the summer is still blazing hot. The reality is you should be thinking about what’s coming next a few months in advance. And if you plan on doing any holiday […]

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The 4 Ps of Marketing
Marketing, Strategy
August 6, 2020
The 4 Ps of Marketing

By Trevor Shorte If you’re an entrepreneur or you have been to business school, you’ve probably heard about the 4 Ps of marketing and what that means for your business. If you’ve never heard of it before, in a nutshell, the 4 Ps of Marketing encompass the main pillars of your marketing strategy: Product, Price, […]

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5 ways to reach Gen Z on social media
Marketing, Strategy
July 30, 2020
5 ways to reach Gen Z on social media

By Candace Huntly For a while, everyone was talking about Millennials like we were the only thing worth living for as marketers. Now, with over 2.4 billion individuals making up Generation Z (born between 1995 and 2010), they are certainly giving us something to talk about instead. They are fiercely independent and value privacy (as […]

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5 ways to reach Millennials on social media
Marketing, Strategy
July 16, 2020
5 ways to reach Millennials on social media

by Candace Huntly At the start of 2020, over there were over 3.8 billion active social media users in the world. While 90% of Millennials consider themselves active social media users, 79% of Millennials use social media multiple times per day, choosing to spend their time on multiple platforms. Instagram and Facebook are the most […]

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Common marketing mistakes that businesses make and how to avoid them
Marketing, Strategy
July 2, 2020
Common marketing mistakes that businesses make and how to avoid them

By Trevor Shorte When we engage with a new client, we meet with them to go over their business and discuss the areas that we are going to help them with. We have a process that we go through where we ask very pointed questions regarding every aspect of their business. As we go through […]

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5 Things To Consider Before Adding Video To Your Strategy
Marketing, Strategy
June 4, 2020
5 Things To Consider Before Adding Video To Your Strategy

By Ivie Ndep Video is a powerful tool for engaging with your target audience. It is a powerful medium for storytelling and connecting with your audience. In 2019, video content accounted for 80 of all consumer internet traffic. Consumers use video to make decisions on what to buy – and who to buy from. Video […]

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Best Marketing Podcasts to Listen to while you’re stuck at home
Entrepreneurship, Marketing, Strategy
March 26, 2020
Best Marketing Podcasts to Listen to while you’re stuck at home

By Felicia Guthrie We’re all spending more time at home than ever with the current social distancing measures. While you might have grand plans to get a lot accomplished, now is also a great time to learn something new or brush up on your knowledge. Many of the top marketing apps cover online or social […]

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6 tips to help you run your business during a pandemic
Business, Entrepreneurship, Marketing, Strategy
March 19, 2020
6 tips to help you run your business during a pandemic

By Candace Huntly During a pandemic, there is always so much change and you have to be able to adapt quicker than usual. It is common to feel uncertain when it comes to your business and how to market it and stay on top of the changes so you come out ahead. Here are 6 […]

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My favourite marketing campaigns of all time
Marketing, Strategy
February 27, 2020
My favourite marketing campaigns of all time

By Felicia Guthrie A great marketing campaign doesn’t just encourage consumers to buy what you’re selling. It can speak to generations of consumers, inspire loyalty, and leave a lasting impression. Many of my favourite marketing campaigns inspire a strong emotional response, they’re moving, and sometimes they’re humorous. Let’s take a look at some of my […]

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Happy Holidays: 10 of the best holiday brand campaigns
Marketing, Public Relations, Strategy
December 26, 2019
Happy Holidays: 10 of the best holiday brand campaigns

By Ivie Ndep Holiday marketing campaigns have indeed become part of the culture during the festive season. I am a Christmas fanatic and I look forward to all the songs, Christmas lighting, decorations, and brands generally trying to outdo each other with their campaigns. This year, we see a lot of brands shifting to emotional […]

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