By Ivie Ndep Holiday marketing campaigns have indeed become part of the culture during the festive season. I am a Christmas fanatic and I look forward to all the songs, Christmas lighting, decorations, and brands generally trying to outdo each other with their campaigns. This year, we see a lot of brands shifting to emotional […]
Marketing Strategy
December 26, 2019
December 10, 2019
By Ivie Ndep Great marketing campaigns can help to generate ideas for your organization’s marketing efforts. The right marketing campaign can make or break a business. There were many great campaigns in 2019 so without further ado, here are a few of my favorites: Dove – Project #Showus This project stemmed from a survey conducted […]
December 5, 2019
By Felicia Guthrie As 2019 winds down, I’m taking a look at my favourite marketing campaigns over the year. Here are my top four picks and why I loved them! The Bell – A Taco Bell Hotel and Resort In late spring/early summer, the fast food giant took over a Palm Springs hotel for a […]
November 21, 2019
By Felicia Guthrie In this ultra-connected age, a digital presence is essential. Social media is an incredible tool for big brands, small business owners, and entrepreneurs alike to carve out a space online. Social media gives you the opportunity to not only speak with your audience but also to drive awareness and sales. As a […]
November 14, 2019
By Candace Huntly & Trevor Shorte Consumers discover brands in many different ways. Sometimes it’s what their parents used, it could be popular among their friend circle, or even reviewed positively by an influencer they trust. The reality is, at some point they are going to make a decision whether or not they like the […]
October 31, 2019
By Candace Huntly It’s always nice to be top of mind because someone thinks you’re good at what you do. Whether you offer a service like sleep training for tired parents, photography, or legal services for small businesses, or you offer a product like natural skin care products, non-alcoholic beer, or wearable art, chances are […]
October 3, 2019
Influencer Marketing and Thought Leadership are really buzzy terms that are thrown around a lot these days. Of course, as consumer behaviour shifts, new marketing strategies will start trending. The question is… Are you using these new strategies in the best way possible? And when it comes to influencers and thought leaders, what’s the difference? […]
September 12, 2019
By Felicia Guthrie Creating an ad campaign as a small business can be tricky as you may not have anyone with marketing or advertising experience. Heck, even the big guys get it wrong sometimes and they have huge marketing, advertising and PR teams behind them. Mistakes (ad blunders), whether it’s in direction, imagery, tone, or […]
September 5, 2019
In an age of “authentic” marketing (UGH), it can be easy to see where brands might accidentally blur the lines between business and personal – especially if you’re a small business with a smaller team. When it comes to social media, because it’s supposed to be social and you are interacting with other humans, a […]
August 29, 2019
By Felicia Guthrie Generation Z, those born between 1996 – 2010, are beginning to enter the workforce. As this younger generation enters the workforce, their earning power grows and, in turn, so does their buying power. Generation Z (Gen Z) is the “new millennial” and reaching this younger audience should be on your mind. What […]