marketing program

How to inspire brand love and loyalty
Business, Marketing, Public Relations, Strategy
February 14, 2019
How to inspire brand love and loyalty

By Felicia Guthrie It’s February 14th, Valentine’s Day, a day filled with love, but how can small businesses inspire brand love and loyalty? A brand’s ability to stand out by elevating experiences, creating emotional connections and offering greater utility helps drive brand loyalty and love. As a small business, here’s what you can do to […]

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6 steps to a great customer loyalty program
Business, Marketing, Strategy
February 23, 2017
6 steps to a great customer loyalty program

Customer loyalty in the business world is like the Holy Grail.  Everyone wants it, but not everyone knows how to get it. And when they do get it, they don’t know what to do with it to keep it. Yes, it is about relationship-building, but, as we’ve discussed before, your customers have so much information […]

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