loyalty program

7 things to remember before you run a brand ambassador program
Marketing, Public Relations, Strategy
July 20, 2017
7 things to remember before you run a brand ambassador program

Running a brand ambassador program using everyday influencers is a great idea for many businesses. However, there are a few things that often get overlooked when developing the strategy. Here are seven things to think about before you start and to keep in mind once you have already launched your program. Determine what success looks […]

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6 reasons why you need everyday influencers as brand ambassadors
Marketing, Public Relations, Strategy
July 13, 2017
6 reasons why you need everyday influencers as brand ambassadors

The idea of influence isn’t new. It has been around since there was more than one human on the planet. Marketing campaigns are regularly built around pressure to buy because your friend has something you don’t (FOMO). While so much focus is on influencer marketing, a lot of people forget about everyday influencers. Everyday influencers […]

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8 ways to stay cool with your summer marketing
Business, Marketing, Strategy
May 25, 2017
8 ways to stay cool with your summer marketing

Just because business is slow doesn’t mean you should slow down too. We have heard from clients heading into their down season that they are going to cut back on their summer marketing output and then ramp up just before business picks up. In theory that sounds great because you are saving money, but in […]

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6 steps to a great customer loyalty program
Business, Marketing, Strategy
February 23, 2017
6 steps to a great customer loyalty program

Customer loyalty in the business world is like the Holy Grail.  Everyone wants it, but not everyone knows how to get it. And when they do get it, they don’t know what to do with it to keep it. Yes, it is about relationship-building, but, as we’ve discussed before, your customers have so much information […]

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