Is your marketing helping your business or hurting it? Well, all marketing is good, right? Not so! You could be implementing a bad marketing strategy for your business that is taking up valuable time and money. In the same way that there is a right way and a wrong way to change the oil in […]
Leadership
November 17, 2016
For many small business owners, you may have mastered the art of working small, but perhaps you are ready for business growth. We all know that “slow and steady wins the race” for many reasons in business. One of the most obvious reasons is that you are so used to working on a smaller scale […]
October 13, 2016
In the world of marketing and PR we look to influencers in the media and on social channels to help tell our clients’ stories. Influence isn’t something to take lightly. For your opinion to matter so much to a group of individuals that it sparks conversation or affects purchasing behaviour is a powerful thing. How […]
February 18, 2016
As an entrepreneur, you have put blood, sweat, and tears (hopefully more of the latter two) into building your business. It’s an extension of you. Sometimes that leads to overprotective behaviour that could actually be harming the growth of your business in the long run. You have to learn to let go. Letting go doesn’t […]
January 7, 2016
It’s a new year and we’re sure you have set a few resolutions for yourself. Most of us don’t think enough about our annual business goals. It’s important to set annual goals for your business and to make sure they are aligned with the overall strategy that you have set. Your focus may change, so […]
December 17, 2015
Whatever you celebrate at this time of year, or whether you don’t celebrate anything at all, the reality is many businesses shut down for at least a few days, some for more. For most business owners, whether you are a solopreneur, a small business owner, or the head of a larger company, the challenge becomes […]
November 27, 2014
You have taken the time to build something from the ground up, whether it’s your company or even a specific project that you have spent months on. You have formed every painstaking detail. And it’s just not working. Do you go for the big change? Or do you stick it out? Well, the answer to […]
November 20, 2014
Last week we talked about what leaders are doing wrong – how they are making their employees hate their job. It may sound a bit melodramatic, but a bad leader can actually have that drastic of an effect on an entire team of people. So many leaders feel that there needs to be an “us […]
November 13, 2014
There are so many articles on the qualities and actions that make a great leader or manager, but so many managers need to be called out on what they are currently doing that really isn’t working. In fact, it may be contributing to a daily build-up of resentment that can only negatively affect the daily […]
October 9, 2014
We have all heard the phrase, “It’s just business” and it’s usually associated with some sort of negative situation. As a professional and business owner, a recent situation got me thinking about this. Being told so often to take emotion out of the equation raises an interesting question. Is it ever “just business”? Here are […]
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