Innovation

What the World Cup Can Teach Us About Marketing
Marketing, Strategy
June 12, 2014
What the World Cup Can Teach Us About Marketing

Walking down the street, it is hard to miss all of the cars sporting flag embellishments and sports bars and pubs proudly hang flags showing where their loyalties lie. With the World Cup kicking off (no pun intended), it doesn’t matter where you are, you will see or hear about this global event. There are […]

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From Boring to Brilliant: 6 Ways to Spice Up Your Marketing & PR Efforts
Marketing, Strategy
May 29, 2014
From Boring to Brilliant: 6 Ways to Spice Up Your Marketing & PR Efforts

A good, integrated marketing strategy is essential to organizations at all stages of the brand lifecycle. Leaders create and implement individual campaigns that are designed to showcase the brand, individual products, and key characteristics and messaging for specific audiences. When we put together so many campaigns for the same organization, sometimes it is easy to […]

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Spotlight on Brand Revitalization: What Can Hollywood Teach Us?
Marketing, Strategy
May 22, 2014
Spotlight on Brand Revitalization: What Can Hollywood Teach Us?

There is a lot of focus placed on start-ups and branding, but what do you do when you have been around for a while and you feel like your business is stuck in a rut? This is the time where you need to take a step back and evaluate your goals and where you would […]

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Entrepreneurship, Strategy
April 17, 2014
Spotlight on Collaboration: Is Your Leadership Style Hampering the Process?

We have all sat through “brainstorms” where the manager stands at the front with a whiteboard marker in hand and dictates his/her ideas to the rest of the group, who, after trying to speak up in previous “brainstorms”, defeatedly writes down the “group’s” brilliant idea. So many organizations are moving toward a more collaborative workplace, […]

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Entrepreneurship, Marketing, Public Relations
March 27, 2014
Spotlight on Campaigns: Plan for Success, Prepare for Anything

Even if you have been in the business of creating campaigns for a very long time, sometimes you just get it wrong. Entrepreneurs just starting out building their brand recognition have it a bit easier because they can learn from some of the mistakes that others have had to deal with. Of course, the key […]

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Entrepreneurship, Marketing, Public Relations
March 7, 2014
Spotlight on Marketing and PR Buzzwords: What To Do With Them As a Small Business Owner

Buzzwords are thrown around a lot in discussions about building a business strategy. As the meaning behind the buzzwords develops, without big company big budgets, how are you supposed to compete as a small business owner? Have a look at a few of the most common buzzwords used in the marketing and public relations world […]

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