Innovation has become such a commonplace word in business that many entrepreneurs lose sight of how it should really fit into their overall business strategy. So often, innovation is being forced for the sake of being innovative rather than using it as a tool to help your business grow and differentiate from the competition. Innovation […]
Innovation
November 3, 2016
October 13, 2016
In the world of marketing and PR we look to influencers in the media and on social channels to help tell our clients’ stories. Influence isn’t something to take lightly. For your opinion to matter so much to a group of individuals that it sparks conversation or affects purchasing behaviour is a powerful thing. How […]
November 12, 2015
3ME Concepts, an innovation company based on solutions, is tapping into SongBird Marketing Communications to generate some buzz for its current project TUTSWVET. TUTSWVET is a tissue mist that is revolutionizing relationships with toilet paper (AKA TP) across North America. SongBird will handle TUTSWVET’s media and influencer relations in addition to revitalizing their social media […]
August 14, 2014
While there are companies that have been around for hundreds of years, Harvard Business Review found that the average lifespan of a company is about 18 years, and this can be even shorter when considering small business and start-ups. So how do you make it past this fateful lifespan? And more importantly, what are you […]
August 7, 2014
Before you can tell your story to someone else, you need to know exactly what that story is. Your brand story is one of the most important factors when it comes to building a foundation for your business. In fact, if you’ve done a thorough job of your business plan, a lot of the back […]
July 24, 2014
A business plan is one of the most important things you will ever create for your business. As a start-up, it helps to outline your pathway to a sustained profit. As an established business, keeping your business plan up to date and revisiting it on a regular basis keeps you on track. Measure your achievements […]
July 10, 2014
We hear so many people talking about launching a “provocative marketing & PR campaign”, but what does that really mean? Contrary to popular belief, it’s not just about sex, It’s not just about raising eyebrows, and it definitely does not mean being blatantly offensive. The key is to make your audience sit up and take […]
July 3, 2014
It’s no secret that a digital marketing strategy is necessary for any business to compete and reach customers. Most small business owners know that they need to use social media, but it becomes a precarious balancing act with regards to time and resources. Often, social media is the first thing to be left out of […]
June 26, 2014
Having worked both with industry pros who have been in business for over 15 years as well as the new generation of marketing and PR professionals, I have been privy to the difference in approach that both brings to the table. When creating a Marketing and PR strategy, it is important to integrate both approaches […]
June 19, 2014
Do you ever have those days where you are sitting in your office and it doesn’t matter how hard you try, you just can’t seem to focus on one thing long enough to get anything accomplished? I am not one to use sports references much, but I see it as being pretty much the same […]
12