influencer

What’s the difference between an influencer and a thought leader?
Marketing, Public Relations, Strategy
October 3, 2019
What’s the difference between an influencer and a thought leader?

Influencer Marketing and Thought Leadership are really buzzy terms that are thrown around a lot these days. Of course, as consumer behaviour shifts, new marketing strategies will start trending. The question is… Are you using these new strategies in the best way possible? And when it comes to influencers and thought leaders, what’s the difference? […]

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Exploring the world of CGI Influencers
Business, Marketing, Public Relations, Strategy
August 1, 2019
Exploring the world of CGI Influencers

By Felicia Guthrie We’ve written and shared countless articles about influencer marketing, from the basics, to the do’s and don’ts, and everything in between but today I’ll be exploring the current fascination with and future of CGI influencers. What and who are CGI Influencers? CGI stands for Computer Generated Imagery, this means that CGI Influencers […]

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Influencer Marketing vs Traditional Marketing… Which is better?
Marketing, Public Relations, Strategy
July 25, 2019
Influencer Marketing vs Traditional Marketing… Which is better?

The short answer: Neither Influencer Marketing nor Traditional Marketing is better than the other. The long answer is a bit more involved. Defining terms Before I can fully answer the question, we should look at the definitions of Influencer Marketing and Traditional Marketing. Influencer Marketing is when you engage individuals (usually on social media) who […]

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4 reasons why you should be doing influencer marketing
Marketing, Public Relations, Strategy
July 11, 2019
4 reasons why you should be doing influencer marketing

You’ve probably heard by now that Influencer Marketing is projected to be a $10 Billion industry by 2020… That’s less than a year away… $10 Billion… The question is, are you using this wildly popular form of marketing yet? While influencer marketing isn’t for every brand, you should seriously consider including it as part of […]

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Who are micro-influencers and why are they effective?
Marketing, Public Relations, Strategy
July 4, 2019
Who are micro-influencers and why are they effective?

By Felicia Guthrie We’ve given you the 411 on influencer marketing in the past, but here’s a refresher before we dig deeper into the world of influencer marketing. Influencer marketing is a form of marketing that places focus on people who are influential on social media rather than placing focus on the target market. Influencer […]

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7 things to remember before you run a brand ambassador program
Marketing, Public Relations, Strategy
July 20, 2017
7 things to remember before you run a brand ambassador program

Running a brand ambassador program using everyday influencers is a great idea for many businesses. However, there are a few things that often get overlooked when developing the strategy. Here are seven things to think about before you start and to keep in mind once you have already launched your program. Determine what success looks […]

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6 reasons why you need everyday influencers as brand ambassadors
Marketing, Public Relations, Strategy
July 13, 2017
6 reasons why you need everyday influencers as brand ambassadors

The idea of influence isn’t new. It has been around since there was more than one human on the planet. Marketing campaigns are regularly built around pressure to buy because your friend has something you don’t (FOMO). While so much focus is on influencer marketing, a lot of people forget about everyday influencers. Everyday influencers […]

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Influence: Bigger isn’t always better
Marketing, Public Relations, Strategy
July 6, 2017
Influence: Bigger isn’t always better

Influencer marketing has become more common in marketing strategies for both large and small companies. Being able to influence your audience’s purchase behaviour is often dependent on your ability to connect with the right people. Whether paid or not, having a blogger or celebrity with a huge following mention your product increases your visibility greatly. […]

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Influencer Marketing 101
Marketing, Strategy
February 25, 2016
Influencer Marketing 101

What is influencer marketing? To influence someone is to have the ability to affect their behaviour. Marketing is when you promote or sell your products or services to a specific audience. Put them together and you get influencer marketing. This is when you sell your products or services by utilizing the ability to influence your […]

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