influencer marketing

Do’s and Don’ts of Influencer Marketing
Business, Marketing, Public Relations, Strategy
March 17, 2016
Do’s and Don’ts of Influencer Marketing

Now that you know all you need to know about the basics of influencer marketing, it’s time to go over a few things that you should avoid and a few that should steer the strategy for your own business. Do Start off your campaign with in-depth research. Get to know the influencers who are highly […]

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Making Influencer Marketing Work for Small Business
Business, Entrepreneurship, Marketing, Public Relations
March 10, 2016
Making Influencer Marketing Work for Small Business

We’ve been discussing influencer marketing and how it can help brands generate buzz across a wider audience faster and more efficiently by tapping into the most influential touchpoints. Most business owners have stars in their eyes (literally) thinking about having celebrities endorse their products. Then reality slaps you across the face when you realize that […]

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Touchpoints: Connecting With Your Audience
Marketing, Strategy
March 3, 2016
Touchpoints: Connecting With Your Audience

Last week we discussed influencer marketing and how it all works to generate buzz for your brand. But how do you know when you are talking to the right people? On the right channels? At the right time? And what are touchpoints? Touchpoints are the places your brand makes contact with your audience. They are […]

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Influencer Marketing 101
Marketing, Strategy
February 25, 2016
Influencer Marketing 101

What is influencer marketing? To influence someone is to have the ability to affect their behaviour. Marketing is when you promote or sell your products or services to a specific audience. Put them together and you get influencer marketing. This is when you sell your products or services by utilizing the ability to influence your […]

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