how to use social media

Social media for staffing firms: 6 success factors
Marketing
July 22, 2020
Social media for staffing firms: 6 success factors

By Candace Huntly Social media has become an integral part of marketing, especially as more and more services move online. Staffing firms should look to social media as a way to establish credibility, trust, and strong, long-term relationships with both candidates and employers. The approach when doing social media for staffing firms should be a […]

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Social Media: 4 things to focus on other than follower count
Marketing
July 9, 2020
Social Media: 4 things to focus on other than follower count

By Candace Huntly If you have 10,000 followers, but no one is buying from you, then who cares if you have 10,000 followers? If you have 100 followers and 100 people are buying from you, doesn’t that seem better? It’s time for businesses to start prioritizing engagement over follower count when it comes to social […]

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Beginner’s guide to Instagram Stories
Marketing, Strategy
April 30, 2020
Beginner’s guide to Instagram Stories

By: Ivie Ndep If you have ever thought about using Instagram Stories to boost engagement, whether personally or for your brand or business, now is the perfect time. In this beginner’s guide to Instagram Stories, we will walk through the basics of using Stories and give a few tips on using it for business. Let’s […]

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6 ways to market to parents on Instagram
Marketing, Parents
April 23, 2020
6 ways to market to parents on Instagram

By Candace Huntly It’s no secret that Instagram is a great way to market a product to parents. But that doesn’t mean that it will be easy. Marketing to parents on Instagram takes more than just setting up an Instagram profile and getting a few influencers to talk about your product. You need to get […]

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How to find Instagram hashtags that rank well
Marketing, Public Relations
April 16, 2020
How to find Instagram hashtags that rank well

By Ivie Ndep Are you having difficulty figuring out how to find Instagram hashtags that rank well? Instagram hashtags are used to get more likes, target customers, and to expand reach. If you are using Instagram without hashtags, then you’re missing out on engagement on your posts. Hashtags are basically keywords – like SEO for […]

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8 questions to ask yourself before creating an Instagram strategy
Marketing, Strategy
April 9, 2020
8 questions to ask yourself before creating an Instagram strategy

By Candace Huntly Have you waded in the Instagram waters yet for your business? It doesn’t make sense for every business, but if your audience is on Instagram and you aren’t, then you should probably start putting together a strategy. It might seem a little daunting. Where do you even start? Well, you can definitely […]

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How to design your Instagram feed
Marketing
April 2, 2020
How to design your Instagram feed

By Ivie Ndep According to Forbes you only have 7 seconds to make a first impression. It is very important that your Instagram feed (the main pictures on your Instagram profile) looks creative and appealing. As a brand or business, you want people to spend time on your feed, so it only makes sense that […]

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The Importance of Building a Community on Social Media
Marketing, Strategy
March 5, 2020
The Importance of Building a Community on Social Media

By Ivie Ndep There’s a lot of noise on social media these days and to stand out you must connect, engage, and build a community. Marketing on social media has gone beyond just delivering your products and services to consumers. If you are trying to build your business on social media, you must create connections […]

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My Favorite Apps for Creating Social Media Content
Marketing, Strategy
February 13, 2020
My Favorite Apps for Creating Social Media Content

By Ivie Ndep Small businesses are constantly looking for faster and more cost-efficient ways to create new content. What are some of the best social media apps and social media tools that help you to create content with ease? In this blog post, I’m going to share my top fun and often easy to use […]

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5 Ways to find trending topics on social media
Marketing, Public Relations, Strategy
January 30, 2020
5 Ways to find trending topics on social media

By Felicia Guthrie Trending topics are topics that are popular at a specific time and even in a specific area. Topics can trend locally, globally, or anything in between. Some platforms, such as Twitter, will even allow you to filter trending topics based on your location. Why are trending topics valuable to a small business […]

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