how to use social media

4 ways your personal social media can help grow your business
Entrepreneurship, Marketing
November 11, 2021
4 ways your personal social media can help grow your business

By Candace Huntly By now, you have probably heard all the stats about social media usage… There are billions of people all over the world who use social media across different platforms… You’ve likely also seen the recent popularity explosion of TikTok across multiple age demographics throughout the pandemic… And you may have even experienced […]

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Can a small business survive without social media?
Entrepreneurship, Marketing, Strategy
October 14, 2021
Can a small business survive without social media?

By Candace Huntly Can your small business survive without social media? I would answer a verrry tentative maybe. While there are pros and cons to getting active on social media with your business (just like any strategy you choose, BTW!), you need to make sure that you are making the right decision for you and […]

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4 Things your agency won’t tell you about social media
Marketing
August 26, 2021
4 Things your agency won’t tell you about social media

By Candace Huntly Social media isn’t new. It’s been around. It’s evolved. It continues to change… And marketers have to adapt at every step of the way. While some brands prefer to work with an agency or a freelance consultant to get social media done, others prefer to take a DIY approach. Neither approach is […]

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4 ways to incorporate social media challenges
Marketing
August 19, 2021
4 ways to incorporate social media challenges

By Felicia Guthrie Is your small business on social media? Do you want to inject some more fun and personality into your social media strategy?  Do you want to utilize social media to build connections with your target audience? If you answered yes to all of these questions, incorporating social media challenges into your social […]

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3 secrets to not letting social media get overwhelming
Marketing
August 12, 2021
3 secrets to not letting social media get overwhelming

By Candace Huntly Social media can get overwhelming for the best of us. From building a strategy to creating content, daily engagement, keeping up with trends, and everything in between, there is a lot to manage. While some brands have a full team of social media experts and content creators to keep the wheels turning, […]

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3 social media challenges and how to overcome them
Marketing, Strategy
June 17, 2021
3 social media challenges and how to overcome them

By Felicia Guthrie As a small business owner, it’s inevitable that you will face challenges. If you’re considering social media as part of your marketing strategy, you’ll face challenges unique to each social platform and the process it takes to grow your community. Let’s take a look at a 3 of the most common challenges […]

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How to grow your business on TikTok
Marketing, Strategy
January 21, 2021
How to grow your business on TikTok

By Felicia Guthrie TikTok is hugely popular right now. In fact there are 800 million active users worldwide. Wow, right? But before you run to create your TikTok account, you may want to ask yourself if it’s right for your business. forty-one percent of users are between 16 – 24 years old, howeverusers of other […]

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Social media for staffing firms: 6 success factors
Marketing
July 22, 2020
Social media for staffing firms: 6 success factors

By Candace Huntly Social media has become an integral part of marketing, especially as more and more services move online. Staffing firms should look to social media as a way to establish credibility, trust, and strong, long-term relationships with both candidates and employers. The approach when doing social media for staffing firms should be a […]

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Social Media: 4 things to focus on other than follower count
Marketing
July 9, 2020
Social Media: 4 things to focus on other than follower count

By Candace Huntly If you have 10,000 followers, but no one is buying from you, then who cares if you have 10,000 followers? If you have 100 followers and 100 people are buying from you, doesn’t that seem better? It’s time for businesses to start prioritizing engagement over follower count when it comes to social […]

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Beginner’s guide to Instagram Stories
Marketing, Strategy
April 30, 2020
Beginner’s guide to Instagram Stories

By: Ivie Ndep If you have ever thought about using Instagram Stories to boost engagement, whether personally or for your brand or business, now is the perfect time. In this beginner’s guide to Instagram Stories, we will walk through the basics of using Stories and give a few tips on using it for business. Let’s […]

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