how to reach your audience

4 ways your personal social media can help grow your business
Entrepreneurship, Marketing
November 11, 2021
4 ways your personal social media can help grow your business

By Candace Huntly By now, you have probably heard all the stats about social media usage… There are billions of people all over the world who use social media across different platforms… You’ve likely also seen the recent popularity explosion of TikTok across multiple age demographics throughout the pandemic… And you may have even experienced […]

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Small Business Marketing Checklist
Business, Entrepreneurship, Marketing, Strategy
October 28, 2021
Small Business Marketing Checklist

  By Candace Huntly It’s no secret that we love small businesses at SongBird. It’s also no secret that starting a business is hard and the ride is more like a roller coaster than a glide to the top. Just because you are just getting started – or you think you’re too small – doesn’t […]

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Customer Service vs Customer Experience – Which is Better?
Business, Entrepreneurship, Strategy
October 7, 2021
Customer Service vs Customer Experience – Which is Better?

By Trevor Shorte It’s the start of Small Business Month (officially it’s supposed to be for one week but unofficially, it lasts the entire month!) so we wanted to tackle a topic that is of great importance, especially to small businesses. I’ve mentioned this before but if you can’t find people to give you money […]

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10 fun holiday marketing ideas: Part 2
Marketing, Strategy
September 30, 2021
10 fun holiday marketing ideas: Part 2

By Candace Huntly You can try to ignore it, but the holiday season is tip toeing up behind you. Pumpkin spice is everywhere, Halloween decorating is getting into full swing, and before you know it, Christmas and all the other holidays will be staring you in the face. So, what’s your holiday marketing strategy? Last […]

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10 fun holiday marketing ideas: Part 1
Marketing, Strategy
September 23, 2021
10 fun holiday marketing ideas: Part 1

By Candace Huntly This is not a drill… The 2021 holiday season is coming whether you like it or not. I know… It’s still warm outside, but that doesn’t mean you should put off planning your holiday marketing! Pumpkin spice lattes are in season, we’ve had a few sweater weather days, your Instagram feed is […]

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Holiday PR packages: Dos and Don’ts
Uncategorized
September 16, 2021
Holiday PR packages: Dos and Don’ts

By Felicia Guthrie We’re in the last few days of summer and although Halloween candy and decorations have just began trickling into stores that doesn’t mean it’s too early to start thinking of the holidays, in fact, many brands have already planned their holiday launches, campaigns, and promos! Don’t worry though, it’s not too late! […]

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5 questions to ask about your holiday marketing strategy
Marketing, Strategy
September 9, 2021
5 questions to ask about your holiday marketing strategy

By Candace Huntly If you read our blog from last week (or you know me at all), you know that we are already talking about holiday marketing! I can’t lie. I love everything about the holidays and planning for the holidays (except maybe the obsession with pumpkin spice everything that starts in the fall… 😬). […]

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3 Consumer Trends to Look Out For This Holiday Season
Business, Marketing, Strategy
September 2, 2021
3 Consumer Trends to Look Out For This Holiday Season

By Trevor Shorte Are you thinking of Black Friday yet? If you’ve been in business for any amount of time, it’s hard to ignore the impact of the Holiday Selling Season. For some businesses, it’s the time of year that they literally can make more revenue between October to December then they did for the […]

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4 Types of customer relationships and how they affect your brand
Business, Marketing, Strategy
February 11, 2021
4 Types of customer relationships and how they affect your brand

By Candace Huntly Valentine’s Day… Galentine’s Day… Singles Appreciation Day… Whatever you want to call it, February thrusts relationships into the spotlight. On social media, it can seem like an endless stream of cute DIY snacks and crafts, gift ideas, and a mass, coordinated effort to use red, pink, and white in visual content. Beyond […]

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Getting frustrated with growing your brand online? Here’s what you should do next
Business, Entrepreneurship, Marketing, Strategy
October 29, 2020
Getting frustrated with growing your brand online? Here’s what you should do next

By Felicia Guthrie As a small business owner, growing your brand online can feel like it takes a lot of resources. It can be time consuming, cost money, and of course, it takes actual work. If you’re putting in the work but feel like you’re not seeing the results you were hoping for, it can […]

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