how to define brand personality

5 easy steps to your perfect brand voice
Marketing, Strategy
August 3, 2017
5 easy steps to your perfect brand voice

How easy is it for people to recognize your brand if you strip your visual identity away? If you aren’t sure, it might be an interesting exercise to work through with a few of your trusted customers. If you are just getting started, then you get to build a great foundation for your brand voice […]

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Brand Personality: Is Your Company a Betty or a Veronica?
Business, Strategy
January 21, 2016
Brand Personality: Is Your Company a Betty or a Veronica?

We’ve all been there… Stuck in a room with THAT guy with so much personality it oozes from every pore. If left unchecked, personality can become a weapon of annoyance rather than a demonstration of your true colours. Of course, there is the opposite side of the scales where if you have no personality at […]

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Brand Personality: Why It’s Important, How To Use it
Marketing
October 23, 2014
Brand Personality: Why It’s Important, How To Use it

We’ve talked about sharing your brand story and we’ve talked about spicing up your marketing strategy, but we haven’t really discussed the je ne sais quoi that is going to make you memorable as a brand, whether you are a solopreneur or a global business. Let’s take a look at you personally. I am sure […]

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