How to build a social media strategy

4 Things your agency won’t tell you about social media
Marketing
August 26, 2021
4 Things your agency won’t tell you about social media

By Candace Huntly Social media isn’t new. It’s been around. It’s evolved. It continues to change… And marketers have to adapt at every step of the way. While some brands prefer to work with an agency or a freelance consultant to get social media done, others prefer to take a DIY approach. Neither approach is […]

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4 ways to incorporate social media challenges
Marketing
August 19, 2021
4 ways to incorporate social media challenges

By Felicia Guthrie Is your small business on social media? Do you want to inject some more fun and personality into your social media strategy?  Do you want to utilize social media to build connections with your target audience? If you answered yes to all of these questions, incorporating social media challenges into your social […]

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3 secrets to not letting social media get overwhelming
Marketing
August 12, 2021
3 secrets to not letting social media get overwhelming

By Candace Huntly Social media can get overwhelming for the best of us. From building a strategy to creating content, daily engagement, keeping up with trends, and everything in between, there is a lot to manage. While some brands have a full team of social media experts and content creators to keep the wheels turning, […]

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3 social media challenges and how to overcome them
Marketing, Strategy
June 17, 2021
3 social media challenges and how to overcome them

By Felicia Guthrie As a small business owner, it’s inevitable that you will face challenges. If you’re considering social media as part of your marketing strategy, you’ll face challenges unique to each social platform and the process it takes to grow your community. Let’s take a look at a 3 of the most common challenges […]

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How to grow your business on TikTok
Marketing, Strategy
January 21, 2021
How to grow your business on TikTok

By Felicia Guthrie TikTok is hugely popular right now. In fact there are 800 million active users worldwide. Wow, right? But before you run to create your TikTok account, you may want to ask yourself if it’s right for your business. forty-one percent of users are between 16 – 24 years old, howeverusers of other […]

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Social media for staffing firms: 6 success factors
Marketing
July 22, 2020
Social media for staffing firms: 6 success factors

By Candace Huntly Social media has become an integral part of marketing, especially as more and more services move online. Staffing firms should look to social media as a way to establish credibility, trust, and strong, long-term relationships with both candidates and employers. The approach when doing social media for staffing firms should be a […]

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Social Media: 4 things to focus on other than follower count
Marketing
July 9, 2020
Social Media: 4 things to focus on other than follower count

By Candace Huntly If you have 10,000 followers, but no one is buying from you, then who cares if you have 10,000 followers? If you have 100 followers and 100 people are buying from you, doesn’t that seem better? It’s time for businesses to start prioritizing engagement over follower count when it comes to social […]

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Beginner’s guide to Instagram Stories
Marketing, Strategy
April 30, 2020
Beginner’s guide to Instagram Stories

By: Ivie Ndep If you have ever thought about using Instagram Stories to boost engagement, whether personally or for your brand or business, now is the perfect time. In this beginner’s guide to Instagram Stories, we will walk through the basics of using Stories and give a few tips on using it for business. Let’s […]

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6 ways to market to parents on Instagram
Marketing, Parents
April 23, 2020
6 ways to market to parents on Instagram

By Candace Huntly It’s no secret that Instagram is a great way to market a product to parents. But that doesn’t mean that it will be easy. Marketing to parents on Instagram takes more than just setting up an Instagram profile and getting a few influencers to talk about your product. You need to get […]

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How to find Instagram hashtags that rank well
Marketing, Public Relations
April 16, 2020
How to find Instagram hashtags that rank well

By Ivie Ndep Are you having difficulty figuring out how to find Instagram hashtags that rank well? Instagram hashtags are used to get more likes, target customers, and to expand reach. If you are using Instagram without hashtags, then you’re missing out on engagement on your posts. Hashtags are basically keywords – like SEO for […]

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