There is no silver bullet to Instagram fame and getting more Instagram followers. And Instagram fame definitely doesn’t just mean getting more followers. You can have a million followers, but little to no engagement. You might think you can just engage any one of those companies that guarantee to get you followers, but beware because, […]
How to build a social media strategy
February 7, 2019
January 17, 2019
By Felicia Guthrie In the past, we’ve covered many facets of social media, from where to start, the do’s and the don’ts, and many places in between. For a small business however, simply choosing which social media platform to be present on can seem like a daunting task. In previous blogs, such as our Social […]
August 2, 2018
Social media can be complicated and time consuming if you take the wrong approach. While there is not one-size-fits-all strategy for every business, there are certain things you should know to help you build a strategy to get you the success you want. Here are some frequently asked questions when it comes to social media […]
July 19, 2018
We’ve all heard the saying “Content is King” and if you haven’t… well… you have now! Creating content is a great way for you to connect directly with both your target audience and your established community. And social media makes it possible to do this instantly while keeping significant control over your brand’s message and […]
July 12, 2018
We hear so much about strategies for running a successful social media strategy, but how are you supposed to run that strategy if you don’t get started properly? Before you can get to the day-to-day successes, you need to set yourself up. Here are a few things to consider as you are building your social […]
March 8, 2018
We all know that social media is important. But how are you using it? As each platform evolves, brands have to face certain challenges (hello Facebook algorithm…), but they also add features that can help brands make their content on social media even better. One of these features is trending topics. Considering two of the […]
February 22, 2018
Social media is an amazing tool to help you build brand awareness and connect with your target audience. The thing is, as with any technology, it is always evolving. In order to evolve with the your audience’s changing behaviour in how they use social media, you need to adapt your social media marketing strategy. One […]
February 15, 2018
Social media. You know you need it, but how are you supposed to get it done right? Well it should start with setting up your social media profiles. You want to make sure that you are setting yourself up for success right for the start, which means optimizing your profiles to make them user-friendly and […]
February 1, 2018
One of the most important things any brand can remember is that while social media is a marketing tool, it really needs to remain social. It’s people talking to other people. If you’re finding your engagement low on social media, before you get too frustrated and throw in the towel, have a look at some […]
March 16, 2017
Did you know there is a right way and a wrong way to “do” social media for your business? Most of the time, it actually comes down to the content you’re posting. Writing social media content is about more than promotional posts with your latest products and advertisements. It’s also about more than posting as […]
12