By Felicia Guthrie Instagram is one of the most popular social media platforms, in fact, Sprout Social reported that it is the third most popular platform with 1 billion monthly active users, but what is it about the platform that draws us in? If you’re not yet on Instagram, if you are an aspiring marketer, […]
How to build a social media strategy
September 5, 2019
In an age of “authentic” marketing (UGH), it can be easy to see where brands might accidentally blur the lines between business and personal – especially if you’re a small business with a smaller team. When it comes to social media, because it’s supposed to be social and you are interacting with other humans, a […]
August 15, 2019
By Felicia Guthrie Creating a winning social media strategy doesn’t always come naturally and it can take some time to streamline and perfect it. Aside from looking at your competitors to see what they’re doing successfully (or unsuccessfully), you can also take a look at some of the top brands on social media to inspire […]
June 27, 2019
We have already talked about WHY you should be on Twitter for business… But, beyond just signing up for an account, how can you make sure that you don’t waste your time creating content that doesn’t get seen by anyone? You can create a strategy, but how do you know if the strategy you’re building […]
June 13, 2019
Twitter often gets a bad rap. There is a whole group of people out there who think it’s irrelevant… but keep in mind that not every social media platform will work for every audience. Just like Twitter might be irrelevant to onegroup, Snapchat might be irrelevant to another. Twitter for business can be an important […]
May 30, 2019
Are you on Instagram for business? Is it working for you? If you are on it but it’s not working, you have to ask yourself a couple of questions. First, is it the right social media platform for your business? If you don’t have a highly visual element to your business or if you are […]
May 23, 2019
By Felicia Guthrie In 2019, there are 3.48 billion users on social media. Chances are, if you’re reading this, you’re probably registered on several social media platforms. Since there’s a massive number of users, and social media is so commonly used, some may approach social media marketing as if it’s a no brainer – easy […]
May 2, 2019
By Felicia Guthrie There’s no denying that social media is a powerful marketing tool. In fact, Smart Insights reports that there are almost 3.5 billion social media users worldwide in 2019. While many people and small businesses think that anyone can run their social media accounts, it’s important for the person coordinating your accounts to […]
February 28, 2019
If used correctly, Instagram can be a powerful tool for small business owners wanting to attract new consumers. It can also help you to build brand awareness and loyalty, but where do you start? Today, we’re covering how to build your small business brand on Instagram. #1: Strategy & Research As with all strategies, it’s […]
February 7, 2019
There is no silver bullet to Instagram fame and getting more Instagram followers. And Instagram fame definitely doesn’t just mean getting more followers. You can have a million followers, but little to no engagement. You might think you can just engage any one of those companies that guarantee to get you followers, but beware because, […]