How to build a public relations strategy

Public relations frequently asked questions
Public Relations
May 17, 2018
Public relations frequently asked questions

We work with a lot of brands, organizations, individual experts, and authors to help raise their profile using public relations (PR). PR can mean so many different things to so many people, and we have compiled some of the most common questions we get about PR.   Q: What is public relations? A: We define […]

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5 tips for getting more from your summer marketing
Marketing, Strategy
May 3, 2018
5 tips for getting more from your summer marketing

Summer can be a tough time for businesses. For businesses that aren’t seasonal, it usually means a slow down in sales, which can lead to frustration. Here are a few ways you can overcome the summer slump and get more from your summer marketing strategy. Tweak last year’s strategy We always talk about working with what […]

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Strangest marketing tactics: the Good, The Bad, the Ugly
Marketing, Public Relations, Strategy
March 16, 2018
Strangest marketing tactics: the Good, The Bad, the Ugly

Marketing at its best is when brands allow themselves to think outside of the box. If you want to make an impact with your marketing, you need to be memorable, which means doing things a bit different than your competitors. This can lead to some strange marketing tactics. Some of these marketing tactics are successful, […]

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3 Ways to avoid a PR fail
Marketing, Public Relations, Strategy
February 8, 2018
3 Ways to avoid a PR fail

Sometimes, in life and business, things just don’t turn out the way you hope they will. You can plan your strategy for months, but there are certain things that are out of your control. If a major snowstorm hits on the day of or the day before your event, a major snowstorm is going to […]

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The ultimate Summer PR strategy cheat sheet
Public Relations, Strategy
June 1, 2017
The ultimate Summer PR strategy cheat sheet

It’s almost halfway through 2017. Have you sat down to figure out what has worked and what hasn’t when it comes to your summer PR strategy? Here is the ultimate cheat sheet when it comes to your summer PR strategic revamp – all of the nitty gritty details that you can check off your list on […]

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The Press Release Isn’t Dead!
Marketing, Public Relations
October 6, 2016
The Press Release Isn’t Dead!

How many times have you heard that “the press release is dead.” We get it… The world of public relations (PR) has changed and is still changing significantly. However, just because there is a shift in the approach doesn’t mean we have to throw away all of the tools we have used in the past. […]

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Worst PR Advice… Ever
Business, Marketing, Public Relations
July 7, 2016
Worst PR Advice… Ever

We’ve talked about bad marketing advice before, and many of those tips are transferrable to PR (because there is a grey area!), but what about specific bad PR advice? Here are seven things we have heard other people say about PR that made us cringe and why you should avoid them (the advice and the […]

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6 Signs You Should Invest in PR
Business, Public Relations, Strategy
June 30, 2016
6 Signs You Should Invest in PR

From shoestring to big budget, every brand needs to invest in public relations (PR). Period. We’re not talking about that one big media hit, we’re talking about a long-term communication strategy that is going to land you the brand recognition that will keep your business going and growing. Having worked with clients on both sides […]

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The Not-So-Hidden PR Costs
Marketing, Public Relations, Strategy
June 23, 2016
The Not-So-Hidden PR Costs

Seeing your name or your brand in the media may be free but the work it takes to get you there is not – that’s why it is called earned media. Whether you choose to run your PR campaign in house or hire a PR firm that is a good fit for your brand, there […]

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